Amazon listing is the page that needs to be taken care of most in every Amazon store. It is also the place that generates the most traffic. So if we want Amazon listing to have more traffic, how do we need to optimize it? Today we will mainly look at the text skills of Amazon listings.
1. Differentiate from competitors
To make your product stand out, you need to clearly show consumers how you are different from your competitors. In addition to images, text can also achieve this distinction.
Insert adjectives in the text (such as the title) that show what makes your product special, such as "reliable", "safe", "natural", etc.
Fill in the bullet points with features that your competitors don’t have, such as “Camping & Home Use”. Or insert text into the image that tells you what makes the product different, like “Lightdimmerwith5settings”.
2. Evoke an emotional response from the user
Through customer reviews and the product experiences of friends or family members around you, you can understand what kind of emotional feedback the product brings to customers, then choose an emotion and display relevant words about this emotion in the text to arouse users' emotions.
3. Bulletpoints are easy to read and highlight the product’s greatest strengths
This is a trick you’ll see used quite often on Amazon: Use capitalization in your descriptions. The advantages of this technique are:
Expanded space
Easy to read
Highlight the key points
In addition, determining the product's outstanding advantages should be based on market research and customer feedback.
4. Use a keyword research tool designed specifically for Amazon
Keyword research tools such as MerchantWords play an important role in product copy optimization. Although Google's Keyword Planner and UberSuggest also study keywords, they mainly study the keywords searched on Google.
Therefore, it is recommended to use a keyword tool designed specifically for Amazon. MerchantWords can provide long-tail keywords based on what consumers search for on Amazon.
5. Place target keywords in the corresponding positions
Once you’ve found your target keyword, make sure it appears in your title. For secondary keywords and variations of target keywords, they can be placed in bullet points. Put any keywords in your listing into your meta content.
6. Use multiple product scenarios in the title
This technique can be said to be very clever. For example, the following product appears in the fourth position in the search results for "father's day gift for golfer":
Right-click on this product page and select Check, you will find that they also use this keyword as a background keyword.
7. Use text in images when necessary
You can enter text in the product image to make the product more clear to consumers. But be careful not to damage your brand image when using this technique.
This is the end of the knowledge about Amazon listings in this issue. If you want to get more information about Amazon listings, please pay attention and we will continue to answer you~
