In order to prevent you from stepping into these "minefields", we will analyze in detail the "pitfalls" that you need to pay attention to in Amazon promotions!
Types of pitfalls where Amazon promotions go wrong
The promotional discount is set incorrectly: for example, if a product is 10% off, the percentage should be written as 10% instead of 90%.
Promotional amount reduction error
Error in the level of discount and discount promotion
Error in setting up buy-one-get-one-free promotion
Multiple promotions in effect at the same time
Trap 1: Discount Fill Settings
As shown in the picture, be sure not to make a mistake in filling in the reduction percentage. The default number is "1". If you set a 97% discount, fill in the number "3". Many friends make mistakes here, so be careful!
Trap 2 High Discount Review
Many sellers suffer huge losses due to high discounts, mainly for the following reasons.
1. Sellers who are new to Amazon and cannot distinguish between different types of discount codes directly set a Group Claim Code (unrestricted code) and a large discount. The system defaults to checking the product details page display text (Detail Page Display Text) and does not uncheck the button. Many buyers see this discount code, resulting in the product being sold out and huge losses.
2. The seller sent the 99% off one-time discount code or coupon code to the expert reviewer, but forgot to set the maximum purchase quantity, causing some people who are greedy for small profits to buy multiple products at one time, causing great losses to the seller (this is the key point, my friends!!)
Therefore, in order to avoid the Percentage Off (purchase discount) when the seller does not limit the maximum purchase quantity and the relationship with the influencer is not strong, it is recommended that you set a maximum purchase quantity for the listing during the operation process. The specific location is in the "Offer—Max Order Quality" column on the product listing page. For example, fill in "5" in Max Order Quality, which means that the buyer can only buy a maximum of 5.
In addition, it is not recommended to use high-discount one-time discount codes for evaluation, because the reviews brought by such discount codes with too high discounts will not have the VP mark, the weight is very low, cannot improve the listing weight, and are easily deleted by the Amazon system. Therefore, we must check carefully when setting up promotions to avoid unnecessary losses.
Summary: High discount code evaluation should choose "one-time + single use"
Trap 3: Coupon Code Overlay
Many products in sellers' stores are basically on promotion. Buyers can mix and use available discount codes to get higher discounts. When multiple discount codes are allowed for the same product, we must be more careful in setting them to avoid unexpected amount reductions and losses. Sellers are advised not to set too many discounts. If you want to set up multiple discounts, it is recommended to set them as "unlimited + exclusive" discount codes.
Summary: Conventional on-site advertising promotions are "unlimited + exclusive"
How to prevent wrong pricing in promotions
1. To prevent this from happening, check your promotional information from beginning to end after writing it. Make sure there are no errors and then confirm and save.
Here we introduce an effective method called Claim Code to prevent multiple promotions from taking effect at the same time.
Claim Code The purpose of a promotional discount code is that after setting the Claim Code, customers need to enter the discount code when checking out to enjoy the discount.
The benefit of setting a Claim Code: It can effectively prevent the above-mentioned situations from happening.
The claim code is displayed on the frontend, just like what we see in the screenshot. The product details page will show the promotion and the discount code used for the promotion. Customers can enjoy the discount by filling in the discount code on the payment page.
Filling in only one claim code is a very effective way to prevent customers from enjoying multiple promotions. However, since claim codes come in many forms, you must check them carefully when setting them, otherwise they may be reused maliciously. Generally, there are three types: one-time, unlimited, and none. Each discount code is divided into priority type, unlimited type and exclusive type.
Some sellers suffer huge losses because they cannot distinguish the types of discount codes and set the wrong discounts. If a grop claim code is set (that is, unlimited), coupled with an Amazon promotion with a relatively large discount, and the option to display the text on the product details page is not unchecked, it is easy for many buyers to see it and sell a large amount of inventory, resulting in huge losses.
There is another situation where the seller forgets to set the maximum purchase quantity when setting a one-time discount code for influencer reviews. At this time, if you encounter an unscrupulous buyer, purchasing multiple products at a very low price at one time will also cause great losses to the seller. In fact, the reviews brought by high-discount coupon codes do not have the VP mark, which is simply a drop in the bucket for the weight of Amazon listings, so it is not recommended to use them.
If you need to set up multiple discount codes/Amazon promotions at the same time, it is recommended to set them as unlimited + exclusive discount codes. This can prevent customers from mixing and overlapping discount codes. Don't be careless when setting them up, otherwise you may be taken advantage of.
