From the perspective of the Amazon platform, Feedback not only greatly affects the Buy Box, but also, when all conditions are the same, if the quantity or quality of your store’s Feedback is not as good as others, your chances of being recommended to customers will be less than others, which means your exposure will be less. What are some common problems you may encounter with Feedback? Let’s take a look~
1) The time interval between responding to the buyer's feedback is too long (X)
Amazon generally believes that sellers should respond to customers within 24 hours. If you are busy or unable to reply in time for other reasons, it is recommended to install an Amazon seller app on your mobile phone, which can automatically respond to customers in time.
2) Too lazy to mark “noresponseneeded” (X)
Sometimes customers will send you messages that do not require your response. In this case, you can mark it as “noresponseeneeded” so that it will not be shown on Amazon that you did not respond to it.
3) Bribing for “good reviews” (X)
As mentioned earlier, every seller should spend the necessary time on feedback management. It is reasonable to send an email to a buyer to ask for a review, but it is absolutely against Amazon's policy to bribe the buyer to ask for a positive review.
4) Not using smart software (X)
In order to save time and avoid tedious management processes, many sellers will hand over this part of the business to intelligent software. But if you are a new seller, it is understandable to use manual management.
5) Not addressing negative reviews (X)
Bad reviews are part of business, no one product will satisfy everyone. If you feel that the negative review is unfair and untrue, you can contact Amazon to handle it. If it is reasonable, resolve it as soon as possible using the method described above.
6) Letting customers feel angry and dissatisfied for too long (X)
If a buyer is angry because of some bad shopping experience such as service quality, the best way is to let them vent as much as possible, but don't forget to appease the other party's emotions within 60 days, so that it is possible to remove the negative review within the validity period. Otherwise, if this deadline is exceeded, it will be considered improper handling and the negative review will no longer be able to be changed or removed.
This is the end of the information about Feedback in this issue. If you want to get more information about Feedback, please pay attention and we will continue to answer your questions~
