How to become an Amazon buybox seller?
To become a BuyBox seller, you must meet at least a few conditions:
1. Sellers need to have a professional seller account.
2. The seller needs to be a featured seller. The requirements for featured sellers are that the seller needs to have 2 to 6 months of sales records on Amazon, have a relatively high seller rating, delivery rating, and ODR less than 1%.
3. The product needs to be in new condition. If it is a refurbished or second-hand product, BuyBox has a different set of standards.
4.The goods must be in stock. If the existing seller who meets the requirements has no inventory, the Buy Box will automatically go to the second seller.
What factors affect Amazon buybox?
1. Delivery: Amazon will score full marks for the shipping time, on-time delivery, and inventory data of products shipped by Amazon itself (FBA). Using FBA will greatly increase the seller's chances of obtaining the Buy Box.
2. Landed price: The landed price is the price charged by the seller when the product is shipped to Amazon (including shipping and tax). The higher a seller’s rating, the higher the price he can charge Amazon and still retain the Buy Box position.
3. Seller rating: Seller rating is the overall experience that the seller provides to buyers. A perfectly completed order will award the seller 100 points. If some additional services are provided, Amazon will reward sellers with some points. Late delivery will only result in 0 points. 100 points will be deducted for order cancellation. A negative review will result in a deduction of 500 points. The seller's overall score is the average score of a seller's transactions over the past year. The more recent the rating, the more weight it is given.
4. Delivery time: Delivery time can be said to be a very important factor. On-time delivery is very important for obtaining the BuyBox. Amazon delivery time is divided into: 0-2 days, 3-7 days, 8-13 days, and 14 days.
5. Order error rate: ODR for short, which is composed of three factors: negative review rate, AZ complaint guarantee rate, and service rejection rate. The score is divided into two parts, the short term of 17 to 77 days and the long term of 32 to 122 days. Orders placed in the past 17 days are not counted. Whether in the long term or short term, if the order error rate is greater than 1%, it will greatly reduce the seller’s chance of becoming a BuyBox seller.
6. Evaluation score: Buyer rating, new rating has a greater impact.
7. Shipping history: Shipping-related scores include on-time delivery, late delivery rate, and rate of tracked orders. These ratios are calculated over 7-day, 30-day, and 90-day timeframes.
8. Buyer feedback time: Whether you can reply to buyers quickly also affects whether you win the buybox. Only by replying more than 90% of buyers’ questions within 24 hours can you have a chance to enter the buybox.
This is the end of the knowledge about Amazon buybox in this issue. If you want to get more information about Amazon buybox, please pay attention and we will continue to answer you~
