Amazon agency operation is a small industry derived from Amazon. With the continuous increase in Chinese sellers, this industry is also growing. Today we will take a look at what pitfalls we will encounter regarding Amazon agency operation. How do we judge whether Amazon’s agency operation is reliable?
What are the pitfalls of Amazon agency operation?
1. Service fee fraud
The eternal market principle: bad money drives out good money. When a large number of idealistic e-commerce people are working hard, there are always some bad apples who constantly lower the service fees while exaggerating their own abilities, making money by cheating one company and then walking away. The result is that excellent companies also have to take the blame, and the three words "agent operation" have been shrouded in a stigma of fraud.
2. The store continues to lose money
The slightly better ones will try their best to open a store for you, but their financial resources are limited. When problems arise, they can only make empty promises but fail to pay attention to the details in actual execution. Package loss, complaints, refunds, blind price cuts and flash sales are all problems caused by neglecting details, which directly result in economic losses.
3. The store was blocked by the platform
Similar to the reasons in the previous article, irresponsible agency operations such as package loss, complaints, and refunds directly block the company's future development path on the platform. You know, now that it’s blocked, it’s very difficult to go back.
How do we judge whether Amazon’s agency operation is reliable?
1. I can see your strengths and dare to point out your weaknesses. In fact, this is just like the relationship between men and women. The person who dares to point out your weaknesses is the one who wants to help you correct your mistakes, cope with difficulties, and live a good life with you; on the contrary, the person who is full of sweet words and says that you are good in this and that all day long just wants to trick you into having a quick sleep with him/her. A good agency operation company will pursue healthy and long-term cooperation.
2. Give you enough information before cooperation, instead of helping you make a decision by lowering the price
It's really like buying a house. A good agent will tell you why you need this house, whether it can save you time when working, or it will be convenient for your children to go to school, or there will be no destructive reconstruction nearby; a bad agent will tell you that this house is very cheap, this house is very cheap, this house is very cheap, and I can even help you make a 10% down payment, and then he will collect his bonus and leave, and you may find after living there for a year that an elevated road with constant traffic has been built outside the window. A good agency company will conduct thorough research for you before cooperating with you and will tell you whether to do it or not.
3. Operations must be more than sales, and the personnel quality is high
There is an unwritten standard in the agency operation industry that if the ratio of operations to sales is above 3:1, the company is relatively healthy. Theoretically, the higher the ratio, the healthier the company. The high operating ratio shows that the company can completely rely on word of mouth to expand its business, and its strength can be imagined.
4. Have reliable endorsement and formal office environment
In an era when the country supports e-commerce, companies that can receive government recognition must have made efforts to contribute in some aspects. Only with stable business income can one work in a formal office. This is like a blind date. Those with a household registration are more reliable than those without, those with a professional title are more reliable than those without, and those who have a house are more reliable than those without. Strength is always visible.
This is the end of the knowledge about Amazon agency operation in this issue. If you want to get more information about Amazon agency operation, please pay attention and we will continue to answer you~
