Amazon coupons are a common promotional method for all sellers, and the threshold for setting them up is relatively low. You can use coupons to create discounts for a single product or a group of products, and you can also benefit from the automatic promotion service provided by Amazon. Usually, the duration of a coupon is 1-90 days, and it is displayed on both the PC and mobile versions of the Amazon shopping mall, making it a good helper for promoting your products.
Why use coupons?
There are many benefits for Amazon sellers to use coupons, specifically the following four points:
Reach target customers efficiently and accurately: Using coupons as a promotional tool can help increase the order rate of new buyers and the return rate of old customers. It can also target different customer groups, such as providing customized coupons for Prime members, mothers or students, thereby enhancing the accuracy of coupon delivery. Coupons can increase product exposure to a certain extent and help improve brand awareness;
Increase the likelihood of product discovery: Since Amazon automatically promotes coupons, and both search results and the coupon homepage are marked with special promotional logos, and setting coupons does not require ASIN to have a sales history, setting coupons for products (especially new products) will increase product traffic to a certain extent and improve conversion rates.
Amazon coupons are easy to set up: you can set up coupons in the form of "direct amount reduction" or "percentage discount", and the coupons are valid for up to 3 months.
Combination marketing: Coupons combined with advertising promotion can help increase product sales and brand awareness.
This is the end of the knowledge about Amazon coupons in this issue. If you want to get more information about Amazon coupons, please pay attention and we will continue to answer you~
