Amazon Live is open to US professional sellers who have registered with the Amazon brand, as well as first-party sellers on Amazon US. Live streaming on Amazon is free with Amazon Live Creator—you can use it for free on product detail pages, in Amazon flagship stores, and in a variety of places where Amazon shoppers browse.
If you want to expand your live broadcast reach, you can pay Amazon to promote your video. This option is only available to brand owners who use Seller Central and have advertising permission within Seller Central. Currently, the Amazon Live Creator app is only available for iOS-enabled devices.
Here are some of the key benefits of using Amazon Live:
1. You can interact with consumers in real time and inject interactive video into your sales experience.
2. Help promote product discovery and exposure, because customers can watch your live broadcast on Amazon.com, and the Amazon app can watch your live broadcast on your product detail page, Amazon flagship store, and other places where customers browse.
3. Free. Amazon rarely provides sellers with tools to promote their products without paying for them, so if you already have the creative resources to put them to good use, you may benefit from using the live streaming service.
Even though Amazon Live achieved some unexpected results with the Owlet bundle, we found Amazon Live to be an effective tool for launching large-scale sales and increasing overall awareness. If you’re considering using Amazon Live in the future, here are some pros and cons to consider before you give it a try.
Disadvantages of Amazon Live:
Consumers may not like low-quality videos. Although the service is free, blurry videos and confusing dialogues can inadvertently turn customers off from your product if you don’t already have a creative team with the wherewithal to do so.
Amazon Live isn’t quite ready for influencer marketing yet. Additionally, Amazon Live is still a fledgling service that doesn’t even have its own spot in Amazon’s website navigation. Before entering Amazon Live, we should consider our own situation first.
This is the end of the knowledge about Amazon Live in this issue. If you want to get more information about Amazon Live, please pay attention and we will continue to answer you~
