What are the requirements for participating in Amazon's promotional flash sales?
1. Quality: The product must have a sales history on Amazon and a star rating of at least 3 stars, but this standard may vary by marketplace and at different times of the year.
2. Product variations: Flash sales should include as many product variations as possible (such as size, color, style, etc.). For some products, such as apparel and footwear, at least 65% of variants should be included in Lightning Deals, but this standard may vary by marketplace and at different times of the year. We will specify the preset minimum ratio of product variations when sellers create a Lightning Deal.
3. Classification: Restricted products and products that are offensive, embarrassing, or otherwise inappropriate do not qualify. Examples of products that do not meet the requirements include e-cigarettes, alcohol, adult products, medical devices, medications, and infant formula.
The promotion methods on Amazon include: freeshipping, moneyoff, buy one get one, and external benefits. The characteristics of these four promotion methods are free shipping, discounts on purchases over a certain amount, buy one get one free, and extra gifts.
What are the functions of Amazon promotions?
Flash sales can also be called sales volume. What are its specific functions?
According to Amazon's new A9 algorithm, the cumulative historical sales volume has a greater impact on the weight of old products, while the conversion rate has a greater impact on the weight of new products. An example: "Suppose there are two identical products. One of them is an old product that has sold 100 orders in total, with an average of 10 orders sold per day, ranking 10th on page 3. The other is a new product that has sold 11 orders per day on average, ranking 11th on page 3. According to the current sales volume, the new product with an average daily sales volume of 11 orders should have been ranked higher, but the accumulated sales volume of the old product has allowed it to maintain its current position well."
This is the end of the knowledge about Amazon promotions in this issue. If you want to get more information about Amazon promotions, please pay attention and we will continue to answer you~
