In addition to uploading products and monitoring sales every day, Amazon often requires a lot of data analysis and the need to master certain rules. Today we will mainly look at what rules we need to master regarding Amazon operations.
1. Amazon’s front office is more important than back office operations
They are all platforms, but the difference lies in whether the operator focuses on backend operations or front-end rules. Uploading products, FBA and other basic operations are really not important. To put it bluntly, it is just a simple operator who will become familiar with the backend processes in a few days.
If you have a team, these simple operations can be handed over to others. You can focus more on the front-end rules and study consumers' attention, browsing, search habits, etc.
You can imagine yourself as a consumer going to buy things. You can record and study the things you like to see and the things you are used to searching for. Also, all the entrances for the front-end traffic are recorded, and then all these entrances are occupied in the background.
2. Ranking rules
Amazon’s official explanation for ranking rules is that it is determined by sales volume, positive review rate and performance.
In fact, only sales volume affects ranking, and the rest of the influence is so small that it can be ignored.
As long as the backend operations are perfect and done according to the standards, the title, main picture, illustrations, and content lay a solid foundation, and then the product can be optimized through the classic economic model AIDAS. Use AIDAS theory to support the operation of the entire Amazon store.
AIDAS Model:
Attention-Interest-Desire-Action-satisfaction
A series of economic activities to attract customers' attention, arouse their interest, generate their desire to buy, and generate purchasing behavior.
3. Simplify your listing
Amazon does not require repeated distribution to obtain rankings. Most products only require a few listings.
Of course, creating a listing takes a lot of time and effort, and Spnoser can adjust it according to certain rules. So how do we study this law?
For example: How many purchases are there between 1-2 o'clock and 2-3 o'clock every day? The sales volume is uneven. Find the time when sales are higher. Assuming that sales are highest at 3 o'clock in the evening, set up Spnoser at this time.
Don’t think it’s troublesome, big sellers also figured it out this way.
4. Hot-selling products
You must set up hot-selling products. You can set the standards for selecting hot-selling products by yourself. Then, after optimizing the basic background operations, you can increase sales, improve rankings, and be exposed as a sponsor. You must pay long-term attention to the sponsor's words and cannot stop just because a certain word or several words have no effect for a few days.
Reviews also need to be posted. Although it does not have a big impact on the ranking, it will increase the order conversion rate.
5. Increase sales
→Use QQ group
→Some websites can send out claim codes through moneyoff promotion
6. Discount Websites
Amazon has many discount websites as traffic sources, so discount websites can also be used to increase traffic.
By posting good reviews, you can give buyers some benefits, such as a 30% discount on the product, and then the buyer will give a good review as compensation. Of course, I don’t recommend that everyone do this, I just provide a way of thinking for your reference.
This is the end of the introduction to Amazon's operating rules. If you want to get more information about Amazon's operating rules, please pay attention and we will continue to answer you~
