What are the promotion channels of Amazon Japan?
Japan's largest discount website: http://kakaku.com/
Japan's second largest price comparison website: http://ecnavi.jp/
Discount release website: http://www.uragaminote.com/
Japanese Deal website, daily updated special products: https://kindou.info/
Japanese discount website: http://bontoku.com/
Japanese DEALS site: http://ponpare.jp/
What are the methods for promoting on Amazon Japan?
Let’s first talk about the promotion methods outside the Japanese Amazon station:
Compared to Facebook, Youtube is more popular among Japanese buyers, and electronic products that have an advantage on Amazon Japan are also suitable for promotion using videos, and can also be used in conjunction with Instagram to attract off-site traffic. In terms of in-site advertising, due to the shopping habits of Japanese buyers, it is recommended to invest but not too much. Promotions and discounts are not very attractive to Japanese buyers, as they value quality. In addition, the main chat software in Japan is Line, which is actually the in China. If sellers have the conditions, they can apply for an account and use the community to market your products.
EMD Marketing
Because buyers in Europe and the United States prefer to communicate through emails, sellers can also reasonably use EMD email marketing to promote conversions. First, sellers need to collect email addresses of accurate customers, and then write a set of attractive SMS marketing copy to attract buyers to click and make them want to buy, so as to better improve conversion.
Amazon Advertising
Amazon Advertising is primarily a CPC paid promotion channel. For products with good clicks, Amazon will push them to sellers in a limited way so that they can get more exposure and display, because every click from a buyer can bring revenue to Amazon. What sellers need to do is to continuously optimize the main picture and title of the product to attract buyers’ clicks.
Coupon promotion
That is, Amazon coupons, which means discounts on products. There is an "amazoncoupon" on Amazon. Products with coupons set up can be displayed on it, which can gain more exposure and traffic. At the same time, this function is equivalent to the combination of CPC and promotion functions, which can improve the promotion effect.
Promotion
This activity is only available for Buybox products and sellers with professional selling plans, and products shipped by Amazon are not free shipping. There are 5 ways in total: Free Shipping (only for self-delivered products), Percentage Off (money off), Buy One Get One Free, External Benefits, and Giveaway.
This is the end of the knowledge about Japanese Amazon promotion in this issue. If you want to get more information about Japanese Amazon promotion, please pay attention and we will continue to answer you~
