A decline in Amazon sales is usually caused by the combined effect of several factors, which generally include the following:
Few promotion channels:
There should be as many promotion channels as possible, including FBA, FBM, VE, sponsored products, AMS, Google adwords, Twitter promotion, and FB promotion.
Strengthen keyword optimization:
Amazon notified that there was a technical problem that affected search results. So sometimes when customers search using keywords in the navigation bar, the results are displayed as "0"
Technical failure:
Amazon often experiences technical glitches. In the past two days, I heard that some sellers encountered problems when re-listing products. The data was not updated in time. When changing the quantity of "Out of Stock" products, the listing page took a long time to show "active". The key is that the "manage inventory" page still shows "Inactive (Out of Stock)".
So what are some ways we can improve our sales on Amazon?
1. Master social media marketing
Want to bring more visitors and sales to your Amazon store? Start by being active on social media and sharing great content. John Lawson, chief consultant at ColderICE Media and a former senior Amazon seller, recommends spending 4-5 hours a week on social media for targeted marketing and finding buyers.
2. Plan Sponsored Products
Selling Sponsored Products (Amazon paid promotion products) is a very good way for sellers to make money. This promotional tool will display product ads below and on the right side of the search results page, as well as in ad locations within web pages and even on mobile devices.
3. Optimize Listing
The better the listing, the more reviews it will receive, the higher the conversion rate will be, and the greater the seller’s sales will be. But sellers need to make sure they are targeting real shoppers. To optimize the listing and get the maximum conversion rate, you need to do the following:
• Capitalize the first letter of each word, rather than all letters.
•All numerals must be Roman numerals.
• Standardize units of measurement (e.g., pounds, inches, yards).
•Avoid using ampersands and any other special symbols unless they are part of the brand name
•If size is not important, don’t include it in the listing title.
•The best title is limited to 80 characters.
•If the product only has one color, it must be displayed in the listing title.
•Commas should separate data elements.
•DO NOT include price, quantity, seller information, promotional information such as "sale", or suggestive comments such as "best seller" in the title.
4. Remove out-of-stock product listings
In order to become a Buy Box seller, you need to ensure that your core business is secure. Costly mistakes like out-of-stocks and sold-outs can damage a seller’s core business.
This is the end of the knowledge about Amazon sales in this issue. If you want to get more information about Amazon sales, please pay attention and we will continue to answer you~
