I believe that for major foreign businesses and brands, using social media for marketing has become an indispensable way of promotion. Whether your target customer group is Generation Z, the post-90s, or the older generation, it seems that social media has penetrated people of all ages. Today, I will give a brief overview of the foreign social media marketing trends in 2019, hoping to help you better understand social media marketing~
1. Personalization is crucial
While personalization is a global technology trend, its adoption on social media is relatively recent. You could argue that brands can’t tailor their social media content to different audience segments. real. However, they can still personalize their social media ads to as many customer segments as they like.
A key area where marketers are leveraging personalization is in the delivery of social media ads. The advanced targeting and customization options provided by social media platforms allow you to show your ads to the right people at the right time.
The scope of personalization is so extensive that the social media platform knows the types of products you like. Therefore, you will see ads for similar products from multiple brands.
How often do you check a website and then see an ad on Instagram? In just a few minutes, you'll see ads for similar products in your feed. The more ads you click on, the more the social media platform learns about your online behavior and preferences. Next thing you know, Instagram is personalizing and curating ads based on your tastes.
2. Nostalgia Marketing
In times of uncertainty, customers often turn to memories of happier times and the brands that represent that era. Nostalgia marketing dominated during the Great Depression of the 1930s and the Great Recession of the late 2000s, and is likely to take off in the post-pandemic year.
There’s no denying the surge in nostalgia-centric mentions on social media. From product launches to remarketing to relaunches, you can use nostalgia marketing to create an emotional connection between your brand and your audience.
If you're looking for inspiration, in 2018 Motorola relaunched a new and improved Razr that It also has a foldable touch screen. On the couch, you can see the old-school Razr lifted off the table. As it flies through the air, its old layers are peeled off, revealing a new, sleek design.
Brands that can capitalize on this social media marketing trend and help people remember the good old days will earn greater customer loyalty.
3. The rise of live streaming
With in-person events on hold, brands are opting for virtual events that stream interviews and shows online so that customers tuning in can feel like they are a part of it. In 2018, many conferences such as Adobe, SMW, and Web Summit went virtual.
Many musicians live stream performances from their houses to give their followers a concert feel. Additionally, B2B brands offering webinars grew 36% this year.
The immediacy and immersion that live streaming brings is a valuable way to provide an experience that is inclusive to our customers and fosters a sense of community and oneness at a time when we are all physically distant from one another.
You can use Facebook, Instagram, and Twitter live events, tutorials, and Q&A type content marketing to keep your fans engaged with your brand.
4. Socially Conscious Marketing
Millennials are a socially conscious generation who judge brands based on their impact on society and politics rather than the effectiveness of their advertising. Social media campaigns that are mission-driven and focus on themes such as inclusion, diversity, equality, environmental awareness, etc. are likely to resonate with this generation and create an emotional connection with them.
While we saw a slew of brands doing good deeds last year, in 2019 there will be a greater emphasis on missions aimed at land of good will. Hilton and American Express have teamed up to provide 1 million free hotel rooms to first responders and healthcare workers isolated from their families during the coronavirus outbreak. They promoted the cause on their social media pages, encouraging healthcare workers to lend a hand.
Keep in mind that your business needs to transition naturally to cause-driven marketing, as Millennials may view a sudden shift as superficial. By 2020, brands must demonstrate authenticity, transparency, accountability and empathy on social media to build trust with their audiences.
5. Video content will dominate
Video is the most popular type of content marketing, dominating all social media platforms. Whether it’s short videos on TikTok and Instagram Reels, ephemeral content on Facebook and Instagram Stories, or long videos on YouTube, they all generate the highest engagement.
At a time when customers are craving more personal interactions with brands, video can serve as a versatile channel for growing your business and increasing sales. The benefits of video in your social media marketing campaigns extend to being engaging, cost-effective, increasing conversions, and generating greater exposure.
You can use video marketing to introduce your team, give product demos, enhance social proof through customer testimonials, interview experts, and answer frequently asked questions.
Marketing has shifted from selling products to providing valuable information to help customers and solve their pain points. You can use videos to humanize your brand on social media.
