Processing advertising data has always been a necessary step for Amazon sellers. In order to optimize their own advertisements and analyze reports of different keywords, cross-border sellers always spend a lot of time. Today, I will introduce a PPC optimization tool specifically for Amazon cross-border sellers - PPCScope. So what is PPCScope? What does it do?
First of all, what is PPCScope? PPCScope is an efficiency tool - a software specially launched for Amazon ppc optimization, which can help you pick out poorly performing keywords and give suggestions. Just like its slogan says, "PPC SCOPE is more than just an ad management software. It's an optimization process that you can apply to reliably launch successful campaigns time and time again!" It can greatly save merchants' time spent on advertising.
So what specific functions does PPCScope have?
1. Say goodbye to downloading and analyzing complex reports
It provides a simple dashboard to view all your important performance metrics and easily determine which campaigns, ad groups, and keywords are driving your success (and which ones are just costing you money).
2. Use historical data on ad performance to make smarter decisions
Unlike Amazon’s Campaign Manager, the longer you use PPC SCOPE, your data history will grow with you! Harness the power of data and take the guesswork out of campaign optimization.
3. Spend less time and get better results from your Amazon advertising
Review your campaigns, apply our exclusive optimization steps, and push your changes directly to Campaign Manager in just a few clicks!
Not only that, PPCScope claims that it can provide a comprehensive view of your performance by analyzing your PPC efforts at the campaign, ad group, product, and keyword level. And find out which search terms shoppers are using to find your products so you can optimize your listings for your precise audience. Additionally, it identifies your best and worst performing keywords to eliminate wasted ad spend and double down on your winners. And you can track and analyze performance over time and understand how your changes affect profitability.
As for the cost of PPCScope, it provides a 21-day free trial period and different price plans for different sellers (new sellers, growing sellers, medium sellers and big sellers). Merchants who are interested can try it.
Today, I will give you an overview of what PPCScope is and what functions it has. If you are interested, you can check out their official website or continue to follow us.
