Amazon’s email marketing is highly purposeful, and most of it is about products. One type is the promotion of new products, and the other is about requesting reviews. Today we will mainly look at how we can write content and what we need to pay attention to regarding Amazon email marketing.
1. Keep the subject line short and make sure it’s clear
An email is like an article. Before sending each email, you should consider what the subject of the email should be. Ask for a good review? Or is it a new product promotion? And make sure your topic is timely and relevant. Using numbers and specific data will also make your email stand out from the crowd, but try to avoid using exclamation points or overly enthusiastic language, otherwise, the reader may feel that you are not being genuine.
2. Never use vague or misleading subjects
According to statistics, the vast majority of readers are unwilling to spend more than 15 seconds reading an email. Although you may want to be clever with misleading subjects, you should get straight to the point in the subject line of your email. Make sure the subject line contains only one subject and do not force a completely different subject.
3. Add recipient-related information to the subject to make it more personalized
This step allows readers to immediately realize that they have at least provided you with some of their most basic information, thereby increasing their trust in you. You can also add some geographic location information if you have that information in your customer database.
4. Create a sense of urgency in the subject line to encourage recipients to open the email
Email subject lines that create a sense of urgency can increase open rates by 22%. Use words that indicate a deadline, such as "today only" or "24-hour giveaway." You can imply scarcity of an item without showing that you are making a sale. You can create a sense of urgency by suggesting that your product or service is limited and time is of the essence, thereby encouraging them to take immediate action.
5. The subject line should always include the name of the company or newsletter
But when viewing EDM emails on a smartphone, many email programs only display the subject line, and you have to remind the recipient why you are in contact with each other, thereby establishing a certain level of mutual trust.
So it is important to add the name of your company in the subject line.
6. Avoid using sensitive keywords that are typical of spam
Automatic interception by spam folders is usually an important factor affecting the open rate of email marketing. Once an email is intercepted by a spam filter, it will not be opened and read by users. So choose your words wisely and try to use common vocabulary. Words like “free,” “act now,” or dollar signs are not only a red alert to spam filters.
This is the end of this issue on Amazon email marketing. If you want to get more knowledge about Amazon email marketing, please pay attention and we will continue to answer your questions~
