My product keywords were clearly on the first page of Amazon yesterday, why did they suddenly disappear today? Why did the sales of my new product suddenly drop? The editor believes that some students who are engaged in cross-border e-commerce will encounter this situation: the sales volume of Amazon products suddenly decreases. Well, among the many reasons, Amazon's invisible downgrading of your listing is also a big possibility. The editor makes a simple analysis of the characteristics of invisible demotion of Amazon listings, and provides some corresponding methods for dealing with invisible demotion of listings below.
First of all, what is invisible demotion? In short, it is to quietly reduce the weight of your product - this means that your product has no exposure on Amazon, and without traffic, customers will see your orders less and less, and sales will decline accordingly.
Then, if you are secretly demoted by Amazon, there will be two main characteristics:
1. The keyword ranking of the product in the listing is locked and cannot be changed
When all the natural positions of the keywords in your product listing are in a fixed position after three pages and cannot be moved, even if you contact various service providers, use all kinds of fancy solutions, or even fake orders and advertise crazily, but the natural positions of the keywords have never changed, you should start to be vigilant - you are very likely to be invisibly demoted by Amazon in the short term.
2. Newest arrival Search information and no products found
Once you are secretly demoted by Amazon, you will not be able to find your product in Newest Arrivals, no matter what method I use.
So what caused you to be secretly demoted by Amazon?
First of all, when a merchant launches a new product, but it performs poorly in the short term (new product support period) and has not made much of a splash, Amazon may choose to abandon your product and put more traffic chips into other new products that may be popular.
In addition, what may surprise everyone is that when your product sales are too high , it may also lead to Amazon demoting your product - but this is only a rare case. Most of the time, your product sales suddenly increase sharply in a very short period of time , which is inconsistent with the normal situation (you may have an average sales curve on the Amazon official website). In this case, Amazon will monitor you specially and demote your product in the short term for a period of time.
In fact, in most cases, Amazon detects that you have violated the rules - such as placing fake orders - and sometimes it has already sent you a penalty email, but it will still limit your traffic.
Finally, if you are lucky enough to collide with a product sold by Amazon itself , Amazon may protect its own products and secretly demote its competing products, while giving "special care" to similar products.
If you encounter a situation where Amazon has secretly demoted your ranking, the editor believes that you can first stop all illegal behaviors in the short term, such as false orders, but if sales have not rebounded, it is best to quickly bring in new customers and promote new links.
Today, the editor made a brief analysis on the decline in Amazon product sales, the invisible demotion characteristics of Amazon listings, and how to deal with them. If you want to receive more relevant information, please continue to pay attention to the site~
