Creating a hit listing is the dream of every Amazon seller, especially when the peak season comes. In the process of creating a listing, reviews play a vital role. The most convenient, efficient and safe way to obtain reviews is to find real-person reviewers on Amazon. But Amazon reviews are both the key to success and failure. Why do you say that? Currently, there are a lot of mixed review service providers in the market. Many of them disappear without a trace after receiving the money. What’s worse, after you use their review, your own store will be blocked!
Today, let’s talk about Amazon’s real-person reviews.
1. The dark side of Amazon’s real-person reviews!
01. 99% of Amazon reviews are bad
It was clearly a machine placing orders, but they deceived you into believing that it was a real person sending the order for testing. As a result, the account was blocked for no apparent reason.
As the demand for evaluation continues to expand, a large number of evaluation agencies with varying quality have emerged. They use slogans such as "100% real people" and "100% reviews" to arbitrarily tout their effects in the market and mislead sellers. In fact, the so-called "real buyer" Amazon reviews by these institutions are actually the main force of "real person reviews" composed of a large number of Chinese, international students, professional reviewers, and even self-supported accounts. If sellers are not careful, they will be deceived. The consequences may be a reduction in weight or even account freezing, which will directly affect the safety of the store.
02. Most Amazon review agencies are small workshops and are unable to develop overseas real-person resources
When many sellers are looking for someone to place an order, they generally have a sense that the products with higher prices have real-person reviews on Amazon. Little do people know that many so-called evaluation agencies on the market are actually small teams or workshops. They do not have the strength to develop overseas real-person evaluation resources. The resources they have are obtained through cooperation with multiple channels. They directly resell them after receiving the order, and then go through the first, second or even third hands, adding layers of price to earn the middle profits. The higher the evaluation fee, the more likely it is that the resource is not first-hand.
03. The effect of the test is difficult to guarantee, and the Amazon review agency disappears after receiving the money
On September 2, the seller Xiao Lin found an order placer who claimed that his company did real-person reviews for Amazon and placed 80 orders. On September 10, all 80 orders were placed. On September 11, Xiao Lin discovered that the orders were faked by a machine. After negotiation, the two of them paid the reviewer the principal of 23,000 yuan to settle the matter. From September 18 to September 25, buyers contacted Xiao Lin one after another, saying that if the principal was not returned, they would give bad reviews, refunds, etc. Xiao Lin was confused at first, but later realized that he might have been cheated. Xiao Lin wanted to call the police, but because the evaluation issue was sensitive, he was forced to pay the principal of 52 orders to the buyer again.
Faced with the dazzling array of Amazon "real-person reviews" on the market, sellers may fall flat on their faces if they are not careful. So, how can we tell whether it is a real person evaluation?
2. How to Identify Authentic and Fake Amazon Reviews
Amazon review steps
01. Before placing an order
(1) Can you provide a profile ID?
Check the number of reviews, likes, and rankings of buyers. Generally, it is in the range of ten thousand to one million. Also, look at the time when the review was left, which is mainly to determine the length of time the Amazon account has been used.
(2) Is it possible to provide a screenshot of the buyer's PP for the refund?
(3) Whether you are required to provide evaluation content
If the content can be customized, it only means that it is either Chinese or it is a machine-generated content. There are many honest foreigners, and the content of their comments will be significantly different from those written by Chinese.
(4) Can the buyer provide you with pictures or videos?
At present, 90% of the machine flashes cannot achieve the results shown in the pictures or videos above.
(5) Can orders be placed stably? If so, what is the maximum volume?
If you are able to get stable orders and the quantity can be guaranteed, you need to be cautious. Generally speaking, it is difficult to get stable orders through real-person evaluations, unless the product is good.
(6) Ask whether the review time can be guaranteed
Normally, the time when real foreigners place orders is irregular and the orders are concentrated at normal shopping times. If a large number of orders are not placed at normal shopping times, then confirmation is required.
02. After placing an order
(1) Based on the quality of Amazon reviews
For example, when evaluating the pictures and videos above, you should evaluate whether the content is authentic.
(2) Spot check and evaluate the poor quality to avoid the possibility of mixing and brushing
Ask the service provider to provide the buyer's profile before and after placing the order to see if they match, as well as screenshots provided to the service provider after the order is placed.
(3) Differentiation by star rating
Amazon's real-person reviews do not guarantee all 5-star reviews. 4 stars are normal, and there may even be negative reviews. Because real foreigners are actually quite honest and don’t tend to brag.
Therefore, if the quality of the product is too poor, try not to do a real-person review, otherwise it may be a thankless task and lead to bad reviews.
What sellers need to note is that although Amazon reviews are cool and can help you quickly accumulate reviews and gain rankings, as the saying goes, if you walk by the river often, you will get your feet wet. No matter how good the real-person review resources are, and how realistically the order path is imitated, it is not real after all!
Moreover, in recent years, Amazon has gone to great lengths to combat fake reviews, with a wave of fake reviews or account bans from time to time. Fake reviews are always a sword hanging over the heads of Amazon sellers' stores.
Therefore, if you want to increase sales, you still have to create good products. There are already many theories on how to select products, which will not be summarized here. After finding the product, sellers often overlook the need to test whether the product is suitable for the market.
Good sellers usually release a part of the product for testing first, by posting advertisements on social media or asking overseas friends to help with trials. Then, based on the collected trial information, they make targeted improvements step by step until they create a relatively perfect product.
However, many sellers are willing but unable to do so when testing products. This is mainly due to the limited resources available for testing products abroad. It is often difficult to find trial personnel in the target market, and it is also impossible to obtain 100% trial reports.
The birth of Amazon Evaluation Easy has completely solved this problem. Evaluation Easy can not only measure the demand for new products in overseas markets for product selection, but also measure product quality problems for model testing and obtain reviews.
3. Using trial reports to create a hit product is SoEasy
Can I still do Amazon reviews?
Compared with ordinary reviews, buyers on Hepingyi need to try out the products after receiving them and submit a trial report to the platform. The trial report will provide true and objective feedback to the buyer on their experience with the product. The trial report includes a physical picture of the product (to ensure that the buyer has a real trial), the product's advantages and disadvantages, the target population, and suggestions for improvement. Sellers can optimize and improve their products through trial reports submitted by buyers, improve product quality, reduce product return and exchange rates, and avoid the probability of negative reviews!
Since its launch, Pinghuayi has been loved by sellers for its safety, efficiency and stability.
In addition, Amazon's review platform is different from the traditional offline review model. In order to get products delivered, traditional offline review agencies often allow buyers to accept review tasks and complete the review by paying commissions. The PingDingYi platform is completely different from the traditional model. It does not pay any commission to buyers. Buyers purchase products and complete evaluations based on their actual needs. At the same time, taxes generated by the transaction are borne by the buyers. This also indirectly verifies the authenticity of the platform's buyer resources, which not only ensures account security, but also saves costs and effectively protects the safety of sellers.
At present, Pingping.com has more than 1.1 million real buyers overseas, with more than 50,000 monthly active users, and is continuing to grow rapidly. Each order still costs only 30 yuan, and an order without review costs only 15 yuan. In addition, each order has a 30-day warranty, and the refund and return platform is responsible for it, which truly achieves a safe, reliable and zero-risk evaluation. If you want to engage in cross-border e-commerce for a long time, and don’t want your products to be unsold in Amazon warehouses and be held accountable by your “brother-in-law” later, then if you want Amazon compliance evaluation, EvaluationEasy is the best choice!
Long press the QR code below to register immediately, conduct compliance assessment, and operate safely↓↓↓
