Amazon’s on-site traffic is mainly composed of several parts: keyword search, category search, promotional activities, PPC clicks and on-site advertising.
Perfect Listing Detail Pages and Variations (Search Traffic & Category Navigation Traffic)
On-site advertising and promotions
Lightning Deals
Reviews
Sales (conversion rate) and logistics
For small and medium-sized sellers, in-site traffic is the foundation.
However, the bundled promotions used to attract traffic within Amazon do not actually have much effect, or the effect is not obvious.
For example, if you set a buy one get one free discount, foreigners rarely click on it; they would rather buy two. Although promotions do not have a significant effect on increasing average order value, from the perspective of traffic import, setting up promotions can still increase traffic to a certain extent.
Giveaway activities are also not very meaningful. Many sellers have personally tested it and found that the results are not very good.
Therefore, the truly reliable on-site traffic is only CPC and keywords.
Generally speaking, keywords refer to the names of products. On a deeper level, keywords are the words used by customers to search for the product. At the same time, since keywords include broad keywords, precise keywords and long-tail keywords, sellers must properly refine and use keywords when releasing products.
Regarding keywords, the first step for sellers is to collect and organize them, obtain real and effective words, and at the same time obtain enough and comprehensive words. On the basis of obtaining keywords, they should classify the keywords, use precise keywords for titles, and use broad and long-tail keywords in Search Terms. Through reasonable matching, comprehensive coverage of potential search results can be achieved, thereby achieving the goal of importing more traffic.
Share keyword strategy:
1. Primary - Select keywords from the title
Extract the titles of your competitors, put the keywords into Amazon search one by one to see their popularity, and put the popular ones in front of the keywords.
Disadvantage: Searching for keywords from the seller’s perspective
2. Intermediate gameplay - look at inventory sales
Sort the keywords found by the primary approach by popularity, such as abcd... Then put the keywords into the inventory sales tool to query and see the sales of each word. You will find that the order is completely disrupted. At this time, put the word with the largest sales volume in front.
Case Study
There is one thing Amazon sellers must do to create successful products: fake orders.
However, I wanted to do a test to see how much traffic Amazon would give without fake orders or advertising. After spending a month, I came to the following conclusion.
Examples:
I chose a pet product and sent it through FBA. The price was not high, but there was still a certain gross profit (<30%). I made the product pictures perfect, wrote the listing perfectly, put the product on FBA shelves, and started selling it.
After a month, I found that there was no false orders or advertisements, and the highest order volume was 27, and then it never exceeded that.
Therefore, if you want to make a BS product, fake orders, advertising and even some black technology are necessary means.
In addition, there is only one page to keep the listing active, which is the Q&A section, and Amazon does not capture Q&A.
suggestion:
1. Include keywords in the question
2. There are also keywords in the answer
3. It’s best not to ask and answer your own questions
4. 1-2 Q&As a day Although there are only 250 keywords to write in the Search Term, you can put more keywords into the Q&A to increase a lot of site traffic.
