Amazon, as the world's largest e-commerce platform, is unmatched by other platforms in terms of traffic and scale, and is a well-deserved e-commerce giant.
Many manufacturers and sellers took advantage of this rare opportunity, got on the fast track, and gained new opportunities for rapid development. However, there are still many people who choose to wait and see and dare not take action.
The opportunity presented itself, so why did only some people get to eat the crab meat? Just because I was worried about failure, I didn't dare to try. So, a few years just passed by in a flash, and the same group of people became big sellers.
So, is this still a good year to start Amazon?
In fact, this question is asked every year, but if you have paid attention to Amazon’s performance in recent years, I believe you have already known the answer in your heart.
If you are still skeptical, I believe that reading these three points will definitely help you.
01Low entry threshold
The entry threshold of Amazon is very low. Unlike JD.com and Taobao, its stores do not require deposits or guarantees. Without a deposit, we can save a lot of capital preparation. If we open a store normally, we only need to prepare 10,000 to 30,000 yuan in working capital, and this fund can be paid back once every 20 days, which is very convenient and user-friendly.
Currently, Amazon only has one fee item, which is the store rental platform usage fee:
The cost of each site is listed in the North American site. Three countries in North America (North America, Mexico, and Canada) can be sold simultaneously. Fee: US$39.99/month
European Station (UK, Germany, France, Italy, Spain)
£25/month 15% (sales commission)
Japan Station (Japan) 4900 yen/month, 15% (sales commission)
Australia Station (Australia) 49.95 Australian dollars/yuan, 15% (sales commission).
To be honest, the fee is really not high, only 100 to 200 RMB. It can be said that Amazon is very considerate of novice sellers.
02 Huge market potential and high spending power <br/>Ranked first among the top 10 most popular websites in the United States
Amazon ranks first among the top 10 most popular websites in the United States. The website has an average monthly traffic of approximately 1.78 billion, accounting for 54.1% of the traffic share.
Prime members exceed 100 million
According to the survey, as of June 30, 2017, the number of Prime members exceeded 100 million, accounting for more than 50% of customers in the United States, and 75% of middle-class families have purchased Prime memberships. The average spending of Prime customers is twice that of non-members, which contains huge purchasing potential.
Made in China is the most popular
Data shows that among the locations where American consumers have made cross-border e-commerce purchases, China ranks first (56%), followed by the United Kingdom (27%) and Canada (20%); and among the locations where they plan to make cross-border e-commerce purchases, China also ranks first (72%), followed by the United Kingdom (68%) and Australia (52%).
Made-in-China products have always been well-known both at home and abroad, and the products produced are widely praised by foreign buyers. In fact, we still have natural geographical advantages.
03Peak season is coming
If you miss the good opportunity of Member Day, then the next peak season is a good choice.
Why do I say this? Starting from next month, we will enter the holiday traffic period of Valentine's Day, Christmas, Black Friday, Cyber Monday, etc. The purchasing power of Amazon customers will double. Many sellers will use these holidays to quickly create hot products and increase sales.
After seeing this, do you still dare to say that it is difficult to do business on Amazon?
