How to write product descriptions on Amazon? How to write product descriptions on Amazon?

How to write product descriptions on Amazon?

The optimization of product description includes two aspects: content and form.

In order to make the product description perfect in form, sellers must make good use of two HTML tag symbols, namely: line break symbol and bold symbol. Please give examples of the two symbols.

Line break symbol;

Bold symbols;

In terms of format, product descriptions are best composed of four parts:

Part 1: The sentimental part, telling the brand story, manufacturing quality background, etc.

Part 2: Product description, briefly describing the core product parameters that consumers care about;

The third part: Quality assurance and after-sales service. Sellers can emphasize their product quality assurance in this part, such as providing a one-year warranty and providing instant answers to questions at any time.

Part 4: Packaging information. Packaging information should be clearly stated for any product. If it is a set, the details of the set can be clearly stated. If there are gifts, the contents of the gifts should also be listed separately.

The first paragraph of each part should be a summary and should be in bold. Leave a line between paragraphs and parts to ensure a beautiful form.

For those who don’t have a product description framework format yet, you can refer to Anker’s product description and develop a habit of browsing Anker’s product details in your free time.