1. Automatic advertising
You can let automatic advertising run for a while first. It can provide you with some information. From this, you can find out which search terms consumers have searched for recently. Then you can start to adjust the advertising strategy to make your advertising more targeted and have more control.
2. Ad relevance
Don't bid on meaningless search terms. Words like "face cream" have no meaning at all. Even if someone searches for this word, they don't know what they are searching for. They are just searching casually. Such a broad search is just a waste of your time and cost. Sellers should consider narrow search terms, such as "anti-ageing cream", more targeted terms, using the search terms that potential audiences use when searching for your products, combined with advertising, and appropriately adjusting prices to respond to consumers.
3. Adequate budget
For sellers, sufficient budget is a must. If the daily budget is relatively low, it may be used up in just a few clicks. In this case, the effect cannot be seen at all. Therefore, sufficient budget in the early stage is a must, just to be able to see the data more accurately.
4. Title
The title is a very important part. You should know that buyers mainly focus on the title when searching, and 35 characters is the limit. If you don’t control it well, it will become like this: Your title: "The best Anti Ageing long lasting Facial cream on the planet EVER" Buyers see: "The best Anti Ageing long lasting F"
5. Set negative keywords
Eliminate irrelevant search terms one by one. As long as you can use broad match and absolute match well, this is actually not that important. But sometimes you may want to ensure that your ad isn't seen by shoppers searching for completely irrelevant terms.
6. Increase in the number of ads
If you have fewer products, you can ignore this, but if you have a lot of products, you must understand that a large number of advertisements means that you will use bulk operation tools to download your own advertising data, adjust the downloaded files, and then upload them. If you are changing prices and comparing with other files or looking for related VLOOKUP functions, it is undoubtedly more convenient to have a tool.
7. Check regularly
Many sellers will check the advertising results on the same day, which is understandable, but the results of the day alone do not have a big impact on the overall situation. Sellers often need a month or a week of data to get what you want. Find problems from weekly or monthly data and adjust advertising strategies appropriately. After the adjustments, there must be enough time to check the effectiveness of the adjustments.
