The advantages and disadvantages of Amazon global store opening and self-registration.
1. Different concepts
First of all, you have to understand that Amazon global store opening and self-registration are two different concepts and cannot be confused.
1. Amazon Global Selling
If sellers choose Amazon Global Selling, they must register in the name of their company, regardless of whether they are from mainland China or Hong Kong. However, Amazon Global Selling is just a name for Amazon. It does not mean that once you pass the registration, you will have a name similar to Amazon's "Global Store". Amazon Global Selling is divided into different sites.
2. Self-registration
If you are registering by yourself, you can just log in to the Amazon website and register. All you need is a personal ID card or company qualifications. However, there is one thing you need to note. Once you have successfully registered, you will not be able to connect to the corresponding investment manager to convert it into an Amazon Global Selling account, and you will not be able to enjoy the advantages of Amazon Global Selling.
2. Advantages and disadvantages of Amazon global store opening
Advantages:
1. High account security, store closure rate <9% (official statistics)
2. There are corresponding investment managers to support, guide and supervise the operation of seller accounts, help sellers solve operational problems, and provide early warnings for minor account problems. Sellers can apply for offline flash sales. Sellers who need to upgrade can also complete this through investment managers.
3. Official training support
Training content: Backend operation training (single listing, batch listing, follow-up selling, order processing, customer service processing, backend settings, report interpretation) how to increase sales, FBA details, latest policies, event interpretation
Disadvantages:
1. Very difficult to apply
The global store opening plan aims to screen high-quality sellers to enter the Amazon platform, so the qualification review of sellers is relatively strict, and not everyone can enter the platform if they want to.
Note: The approval rate for sellers’ own global store applications is less than 5%. Once a seller’s own application for global store opening is not approved, the company used to apply for global store opening cannot be used for global store opening application again.
2. The cycle is very long
The registration period for a global store account is generally around two months.
3. Very strict supervision
To operate a global store account, you must strictly abide by Amazon's platform rules. Product images, title formats, etc. must be strictly implemented in accordance with the requirements, otherwise you will be warned.
3. Advantages and Disadvantages of Self-Registration
Advantages
Individuals can register and the registration cycle is relatively quick.
Disadvantages
1. Low account security, store closure rate>56% (official statistics), even if reviewed, there will be no warning or help
2. No Account Manager
It is very difficult to apply for a flash sale. Unless the self-registered seller has very high store performance and is a big seller, he will receive an application invitation from Amazon. Otherwise, he is generally unable to participate.
3. No official training to support ordinary seller accounts
The above is an analysis of the advantages and disadvantages of Amazon global store opening and self-registration. Friends who want to join Amazon can choose the corresponding method based on their own conditions.
