1. Why is a new seller’s account blocked just after applying for it?
Email content: Your listing has been confirmed to violate our policy...
If you receive an email with ambiguous wording, such as the one above, which does not specify which listing has violated which policy, it is possible that Amazon’s backend is cleaning up the account and the machine processing program has “mistakenly killed” the product.
What should I do if I encounter this situation?
Don’t panic. Write an email to the Amazon performance team to explain the situation. They will restore your sales rights based on the actual situation. If it is indeed a “mistaken killing”, they will restore your sales rights.
2. What should I do if poor performance may lead to the store being closed?
How to view performance?
Green means the store is in good condition, yellow means the store is in poor condition, and red means the condition is very critical.
Order Defect Rate (ODR) is calculated by dividing the percentage of all orders involving 1-2 star negative reviews and claim disputes (including AZ and Chargeback) in a period of time by the total number of orders in this period. The order defect rate is a very important indicator that reflects whether the seller can provide a good shopping experience for buyers. This indicator must not exceed 1%. If it exceeds 1%, it will be very detrimental to the account security. In serious cases, Amazon will even review your store or remove your sales permissions.
Therefore, if the order defect rate is close to 1%, priority should be given to increasing the base of the total order volume to dilute the order defect rate ratio.
