In the actual operation of Amazon, we can use the necessary tools to improve work efficiency and help ourselves make correct decisions. Let’s talk about this topic today.
Tool 1: Amazon Overseas Selling Assistant
Website: http://haimai.amazon.cn/
Amazon's Overseas Selling Assistant, also known as the "Amazon Global Selling Assistant", was developed by Amazon officials to help Chinese sellers better sell on the Amazon platform. It is not difficult to see that the Overseas Selling Assistant has four main modules: publishing products, data navigation, reporting violations and seller communication.
These functions are very practical and are localized services provided by Amazon based on the actual difficulties faced by Chinese sellers in their operations. Many novice sellers in China are not used to the backend operations of Amazon, because there are great differences between the backend of Amazon and China's local e-commerce platforms. It is impossible for Chinese sellers to fully master it without spending several months. Haimai Assistant can shorten this cycle to a certain extent.
In addition, as we all know, Amazon's algorithm has always been private, so sellers are not very clear about some of their actual data. Through the "Data Navigation" function in Haimai Assistant, sellers can have a good understanding of the key changes of ASIN every day, such as the current "sales ranking" and "sales ranking change", the current "number of offers" and "change in the number of offers", etc.
It should be noted that sellers can not only enter their own ASIN, but also enter any ASIN they are interested in to view the real-time tracking information of their own products and competing products. Just click "Follow" after entering the ASIN to add it to the watch list. Up to 100 ASINs can be added. After adding, you can view it through mobile or PC. Currently, only data from Amazon US is supported.
Tool 2: Alexa
Website: http://www.alexa.com/
Alexa is a world-renowned website ranking query website founded by a subsidiary of Amazon. When you enter any URL, Alexa will automatically analyze its global ranking, visitor source, visitor behavior, keyword source, external links, traffic source ratio and other information. Although this information may not be 100% accurate, it can still provide us with a reliable overall analysis of the website. We should know that now authoritative news media in both the world and China will use Alexa's ranking as the standard when evaluating the scale of a well-known website.
So, what exactly is the point for sellers on Amazon to use Alexa? It lies in the grasp and judgment of the entire industry trend. If the seller is in a mature industry, then the official websites of the industry's top 10 recognized by the industry are what you need to pay attention to; if the seller is in an emerging industry, then there will also be some competitors who are doing well, and if they have official websites, you must also pay attention to them.
Each seller may focus on different things, but there are a few points that must be studied carefully. One is the visitor source ratio, which will let sellers know in which countries this type of product has received the most attention, and then combine their own resources and conditions to see if they can make some targeted sales plans; the other is the search engine keyword source, which can also guide sellers in optimizing their listings on Amazon; of course, there is also the external link item, which may also give sellers some inspiration and reference in their thinking.
Tool 3: Witmart
Website: http://www.witmart.com/
Witmart was founded by the U.S. branch of Zhubajie.com, a Chinese service crowdsourcing platform, and is a trading platform responsible for global online services. If Chinese Amazon sellers face some language barriers, they can post translation needs on Witmart, and then service providers will come to participate in the task to help Chinese Amazon sellers solve this problem.
Of course, sellers can also directly post such demands on domestic service platforms such as Zhubajie, but most of the participating service providers are Chinese. If sellers want the translation to be more localized, there are many foreign service providers on Witmart who may be able to better meet the sellers' expectations and translate the listings more "authentically".
In addition to posting translation needs, Chinese sellers can also post their needs for image beautification, product creative design, etc. on Witmart, and then choose a service provider they are satisfied with and pay them. This international business crowdsourcing model will bring a new possibility to Chinese Amazon sellers. If used well, they can obtain the maximum benefits at the lowest cost.
Tool 4: Keepa
Website: https://keepa.com/
This is a query tool for Amazon product prices. There are generally two functions commonly used by sellers. One is to view the historical price of a listing over a period of time and analyze its price fluctuations. The other is the price reminder service, which tracks the price of the listing and sets a price expectation value. When the price of the listing reaches this level, Keepa will send an email to remind you.
Some Amazon operations experts will use Keepa to conduct comprehensive analysis, analyzing how some hot-selling products became popular, analyzing the relationship between price and sales volume during the process of some hot-selling products becoming popular, and how to strike a balance between the two. For example, when was its sales the best, when was it the worst, when was the price raised, when was the price lowered, and what might have been the reasons behind these decisions at the time, and then use them to guide your new product strategy and marketing strategy.
Price alerts are usually used to remind customers of price reductions. Initially, they were used by many buyers. They used Keepa to monitor their favorite products and would buy them once the price dropped to a level they could afford. For example, a hat is priced at $100 by a merchant, and the buyer wants to wait until it drops to $60 before buying it. This is when Keepa comes in handy. However, many Amazon sellers now also use it to monitor the prices of their competitors in order to understand their pricing strategies.
The above four tools are what I want to introduce to you today. There are not many tools, but if you want to use each tool well, you will have to spend a lot of time and effort. I hope that all my seller friends have not just read this article, thought it makes sense and collected it, and then continued to do other things. It is best to open the tool you think is helpful according to the above URL, experience it yourself, and practice it until you have mastered the operation methods. Only when it can really help you improve your Amazon performance will it be valuable and meaningful.
