For Amazon sellers, when searching for products or buyers select categories to enter the product list page, if they can have a better ranking, then this is a free source of traffic for sellers, but how can they better make their products rank at the front? First of all, we need to understand Amazon’s search rules. However, no matter what search engine it is, the core is to allow users to find the products they want most, that is, to allow buyers who just need it to find the products that best suit them. Another thing is that Amazon will give priority to recommending products with good reviews and stable sales. If some products are recommended but the sellers are unable to ship them, this will also create a bad user experience for Amazon. So if you want to really play Amazon through, you need to think in reverse and think from the perspective of Amazon developers about what types of products they want to appear in front of searching buyers. The deeper your understanding, the easier it will be for you to better display your products.
1. Amazon’s two major rankings: search ranking and category ranking
The top-ranked sellers are generally Amazon-operated sellers and sellers who choose Amazon Logistics (FBA). Most products that use Amazon Logistics will be displayed first, which is related to the shopping habits of Amazon buyers. Most of Amazon’s buyers are accustomed to using the cash on delivery function, and Amazon has been promoting its FBA user experience and encouraging third-party sellers to enter the warehouse and use FBA, so Amazon will definitely support products using Amazon logistics in search rankings.
1. Key indicators that affect Amazon product search rankings and category rankings: sales volume, positive review rate, and performance indicators. The higher the combined score of the three, the higher the search ranking.
1. Sales volume: directly affects Amazon’s sales. The higher the sales volume, the higher the ranking.
2. Rate of positive reviews: Amazon focuses on the user reputation of its products and has its own evaluation system.
3. Performance: It includes two categories: Amazon policy indicators and performance indicators. This includes many aspects, such as buyer feedback, refund rate, order defect rate, etc.
(1) Category relevance: This directly affects category ranking. There are many attributes to choose from under each product category on Amazon, so we need to fill in the product attributes when putting new products on the shelves, such as product brand, color attributes, product features, size attributes, materials, etc. Previously, Amazon allowed users to set two nodes when uploading products. However, under the new rules, users can only set one category node. Therefore, it is important to select the category node where the product is located.
(2) Search relevance: The title contains keywords or the search keywords are filled in
(3) Search keywords: Make full use of the product’s five search keywords, style keywords, material keywords, etc. This is very helpful for search rankings.
2. Evaluation system related to ranking
1. Seller feedback
This is for sellers to see, corresponding to the buyer feedback in the background performance. Buyers can only provide feedback and rating to the seller of the product after purchasing the product. The higher the score, the more comments there are. Seller feedback directly affects the ranking of the entire store in the search rankings. If product reviews affect a product, then feedback may affect the entire store.
Product Reviews
This is for buyers to see, presenting the product details page. This is a ranking related to popularity. The more comments there are and the better the quality of the comments, the better the search ranking will be.
2. Amazon’s other rankings
1. Relevant ranking
The more the included keywords and attributes match the search keywords, the higher the exposure rate.
2. Discounts
The bigger the discount, the greater the chance of ranking higher.
3. Shelf time
This is entirely based on the time when the product was uploaded to the Amazon store.
4. Highest (lowest) price ranking
3. Amazon’s special ranking - Buy Box
The qualification to obtain the Buy Box of a follow-up product is related to the price, the seller’s reputation and whether the product is sold under FBA. The priority is FBA>Price>=Reputation. Choosing FBA service ranking is undoubtedly a priority. No matter how low the price is, it will take turns to be the dealer. Only the credibility determines the stay time, and more promotional activities should be carried out. Sellers should make full use of backend resources. Open the seller backend, go to the ADVERTISING tab, and click Manage Promotions to create product promotions, such as buy one get one free, buy more and get discounts, etc.
4. How to improve store search ranking
1.Choose the Right URL (domainname) for your Webstore
Choose the right domain name for your product website
2. Design your site with your visitors in mind
Design your website with your customers in mind
3. Utilize the Title, Description, Keyword and Alt Tags
Use Title, Description, Keywords and Alt Tags
4. Identify Relevant Keywords and Key Phrases to Target for your Site
Identify relevant keywords and Alt tags for your website
5. Use Textual Tags
Using text tags
6. Create Relevant Content for your website
Create relevant content for your website
7. Create Good Internal Links
Build good internal links
8. Get Good Incoming Links
Build good inbound links
9. Get an Analytics Package to Monitor your Site
Use an analytics package to monitor your website
Summarize:
1. Amazon's natural search ranking is supported by orders. The more orders you have, the higher the ranking. Of course, it has a lot to do with the performance of your account.
2. Amazon keyword ranking is a method that new sellers must consider. It is fast, direct, and easy to see results.
3. Make full use of following sales to improve rankings. This is Amazon’s unique rule of the game and should be utilized.
4. Recommended ranking. Search keywords and Amazon will recommend similar products, which is directly related to product sales and account performance. The TOP 100 will generally have relevant recommendations for the corresponding keyword search results.
5. Hanging variant products is now also an important means to improve rankings (this is a violation and is not recommended)
6. The key to doing well on Amazon is to play by the rules of the game. Do not violate any rules of the game, and the one who maintains a high score will win.
