The most headache-inducing thing about doing business on Amazon is that the listings you worked so hard to make are copied by others. It is like a good vegetable garden being dug up by pigs, and there is nothing you can do about it. Because Amazon's copy-selling model has always existed and is a feature that Amazon is proud of, it is almost impossible for Amazon to cancel copy-selling. So we can only face the reality and figure out how to do a good job in all aspects of offense and defense against copy-selling and try not to be obsessed with copy-selling.
But currently, following sales is the most profitable method. Sometimes we hate following sales, but we also want to follow sales, so we can also use some techniques to find some products that can be followed by sales.
What products can be copied on Amazon?
1. If there are few or even no followers on the product page, it is recommended not to follow the follow-up sales;
2. Don’t copy the products of international brands (brands can be checked on the trademark websites of various countries);
3. If you receive a warning letter, regardless of whether it is true or not, it is recommended to immediately remove the copycat product from the shelves and then go to the trademark registration website to check the brand information. In addition, you can also send an email to the sender to request other proofs such as product authorization or brand registration documents.
If the other party provides these supporting documents, you should delete them immediately. If the other party does not respond or does not provide these supporting documents, you can continue to follow the sale, but you should always pay attention to the brand of the product. Furthermore, if the profit is already very small or the sales volume is very low, it is recommended that you stop following the sale of this product.
4. For Chinese sellers, if all the followers are local sellers, it is recommended not to follow the sales. For the same product, there are slight differences in domestic and foreign packaging and product design. For example, Yakult, which everyone likes to drink now, has different appearance designs in different countries.
How to avoid product copycat sales?
1. Prevent copycat sales by combining listings, giving gifts, attaching product labels, or changing product packaging;
2. Register a brand and label your listing with a “brand”, which means a brand that has been successfully registered on Amazon. As long as Amazon sellers register a US brand, apply for a US trademark, and apply to Amazon for brand registration and protection, their products can be protected nationwide in the United States (US site).
3. Use third-party software (Fusionzoom ERP system’s listing monitoring function) to monitor your own products and copycat information 24 hours a day to protect your own rights and interests. Free trial for 1 month.
PS: It takes time to register a brand. If you find that someone is copying and selling your store’s products, it is recommended that you immediately change the packaging of your store, or bundle it with other products (customized or designed products or small gifts, etc.) for sale. This will greatly reduce the risk of being copied.
