For follow-up selling is an eternal problem, because since the beginning of Amazon has been following up selling, this is also Amazon's characteristic, at the beginning of the Amazon design is good, because Amazon thinks if the seller sells duplicate products then is a waste of resources, expected to sell the same things, then you better on a page Sellable, this is also the beginning of the book as a standard product form of design has also been well expanded, but with more and more third-party sellers, gradually become a battlefield, and no longer a feature feature before, cancellation is indeed a pit that will cause huge problems, so this will not be canceled for a while.
Method 1: the follower directly and ask them to stop following the sale
The seller directly sends an in-site letter to the follower, contacts the follower first, enters the seller's Seller Profile under the listing, and sends a warning mail to the other party through the Ask a question button, asking them to stop following the sale. The contents of the mail, whether sensational or warning, were gloomily launched by the sellers out of shame or timidity. This approach still works for some sellers who are new to Amazon.
Method 2: Do brand backup
Complain to Amazon’s official customer service. Although this method is no longer 100% effective, it still has a certain effect.
Some sellers use a dedicated customer service team to send complaint mail to Amazon every day, but the effect of brand complaints is also negligible. As for being maliciously followed by VCs, the brand's backup is very passive, and even the pictures are replaced by VCs without knowing it, making the sellers themselves become fake goods sellers. Therefore, using this method to rush and sell can only rely on luck. If luck is good, the effect will be acceptable.
Method 3: Exclusive Programs Amazon Exclusives
Amazon 13 years of a project, later done halfway and no focus to push, is considered a semi-finished project, the requirements of the exclusive plan is: commission plus 5% more not allowed any seller to sell.
This adds another disadvantage. Your own trumpet will not be able to follow. In case your big account dies, your trumpet will not be able to follow you back. It is not possible for the small account to keep up with a few VPs on the order to make up the order. The main plus the 5% commission directly exploits the seller's profit. For many sellers with low profits, it is actually difficult to bear such a commission burden. Overall, it is suitable for sellers with large profit margins.
Method 4: Participate in the Transparency Program and Brand Upgrade
The Trensparency program is a new project officially released by Amazon in June 2018. The project is mainly used to combat counterfeit products to protect the interests of brand parties and buyers. One thing that delights many sellers is that the program fundamentally eliminates malicious follow-up sales. After participating in Amazon's Transparency Program, the brand has the protection of unique QR code tags, and these QR codes will correspond to the packaging of your products participating in Amazon Transparency Program.
Unfortunately, the requirements for participating in the transparent program are not low, and it is charged (mainly the cost of purchasing QR codes), and is currently limited to Amazon US site.
Method 5: Apply for a patent for the product
This is probably the most effective way, but the threshold is really high and requires a high degree of professionalism. Usually, the larger companies do, with specialized departments or cooperating lawyers responsible for this area of issue. Generally there are product patent complaints up, the effect is very sharp, with the seller want to counterattack almost inexplicable. Amazon's policy is also very inclined to protect patents, but patents are not possible for every product, nor are they a popular rush to sell method. If you are a factory or an exclusive supplier, if you have the capital to do patents, it is better to do one.
Method 6: Buyer account brush malicious negative reviews
The principle of this method belongs to the variant method of Test Buy, which uses multiple buyer accounts to purchase and sell other people's products and then give negative reviews and AZs, resulting in poor performance of the other party, but the cycle of FBM is relatively long. Long and will be more cumbersome, suitable for a seller with more daily time.
Method 7: Buy short inventory + mail bombardment
This method is effective for ordinary follow-up sales, but if you encounter malicious follow-up sales, this approach will not have much effect: the products are not the same? People have no intention of shipping at all; warning, complaint? By the time you complained, he would have moved on to the next target; account risk? Followers usually have hundreds or thousands of accounts, and the most feared thing is dead accounts! Before the follow-up sale, still pick to follow, this year many sellers react, even the new products that only released a few orders, are being stared at by the follow-up sale. What's even more frightening is that follow-up sales are constantly escalating, and various routines emerge in endlessly.
So this method is something the seller can try, kill them boldly, and when facing a strong enemy, you have to use different efforts!
