For Amazon sellers, there are issues worth thinking about from product market to operation model. The so-called operation is to gain experience and grow by constantly solving problems. Therefore, it is necessary to find an operation development path that suits you. So how should sellers solve some common problems encountered in operations?
Although there are many details about Amazon operations, they can be summarized into several categories: should you choose one or multiple Amazon platforms for operation? Which category do you prefer for product selection? How to select and optimize operating methods? In the sales process, how do you prioritize various tasks? Let’s answer these questions one by one below, hoping that sellers can gain some insights into their current operating status.
Amazon is definitely the most advantageous cross-border e-commerce platform at present. If you want to develop an e-commerce business, it is recommended to start with Amazon. So how should you choose when operating with so many platforms on Amazon? Amazon's North American site is currently the most mature market. Relying on North America's strong consumer power and professional e-commerce soil, sellers at all stages are suitable to develop their own stores in North America. The North American site is also the first area where Amazon's latest cutting-edge welfare policies are implemented, which can provide considerable help for users' own development and expansion of the market. Amazon's European and Japanese sites are the two largest operating sites after the North American site. Compared with the North American site, each has its own operational difficulties. For example, the European site is the site with the most policies, and sellers will spend a lot of time applying for sales qualifications and taxes, etc. The Japanese site has very high requirements for product quality and user service quality. If the seller's own strength is not enough, it is easy to stumble on these two sites. Therefore, it is recommended that sellers lay a solid foundation in the North American site before expanding into these two markets. As for some emerging markets of Amazon such as India and Australia, it is recommended to remain on the sidelines for now.
Since the North American site is the preferred operating platform for many sellers, competition is naturally fierce. Issues regarding product selection and operation need to be analyzed together. The hot sales of products are subject to the dual selection of the market and buyers, and there is uncertainty. There may be a sudden explosion of a category, but this is not the main goal that sellers should pursue. As a seller, product selection should be explored in the direction of stability and durability, which is commonly known as just-needed products. On Amazon, they are generally classified as life and home, and are also categories with relatively large competitive markets.
As market competition intensifies, different operating methods have become the only criteria for distinguishing the levels of sellers. Now, searching for operating methods on Amazon will yield a large number of results. There are methods of taking the market by creating small categories of products, and there are also methods of taking an unconventional approach to selling high-cost, unpopular products... In fact, the many operating methods can be summarized into one core idea: catering to the purchasing habits of the target consumer group. Sellers cannot change users' preferences and make them choose their products on their own. They can only get closer to their interests through product creation and subsequent operations, so that their products can be seen by more consumers.
The development paths of Amazon operations are not the same. The methods of successful sellers can indeed be learned, but they must also be transformed into one’s own experience. If the seller’s operations are just constantly copying methods and have not sought out the operations that best suit them, then Amazon sales will not be able to achieve the desired results.
