I believe that many new and old sellers have had the experience of receiving Amazon’s second review email. Some sellers have safely passed Amazon’s second review by submitting information and replying to the email, but some sellers have unfortunately encountered the situation where their accounts have been blocked. In addition, a large number of Amazon sellers had their sales rights removed because they were unable to provide the water and electricity bills required for the second review. In the second review email sent by the Amazon platform to the seller, the seller is informed that the seller needs to provide his company's water and electricity bill records, and the water and electricity bill address provided by the seller must be consistent with his Amazon registration address. Some sellers submitted the information required for the second review as required and there was no dispute. They were able to print out bills with the original registered address and legal person's name, so their accounts naturally passed the second review.
It is understood that the account review mechanism on Amazon is mainly divided into primary review and secondary review. Amazon’s first review refers to the legal person’s ID card and license information reviewed during registration. But generally, after operating for a period of time, Amazon will send another email asking the seller to submit new information, which is the second review, which usually reviews the operating time, invoices, inventory, etc. Nowadays, more and more sellers are flocking to Amazon. Some sellers use false information to register accounts, while others use the platform to commit fraud and maliciously follow sales to violate platform rules. Therefore, Amazon had to conduct a second review to check and control the quality of sellers on the platform. So what is Amazon’s second review? Are there any tips to help sellers quickly pass the second review on Amazon?
First of all, Amazon has primary review and secondary review. Amazon's first review refers to the review of the legal person's ID card and license information during registration. The first review can also be said to be a review of registered sales permissions; Amazon's second review refers to the review during the store operation process, generally reviewing business hours, invoices, inventory, etc.
Because earlier, Amazon’s entry standards were not that strict, resulting in a large number of sellers flooding into the platform. Due to the mixed quality of sellers on the platform, there are constantly some fraudulent sellers and sellers who maliciously follow and violate the platform rules. In order to ensure the user experience of the platform, Amazon has begun to accelerate the pace of secondary reviews in recent years to control the quality of platform sellers.
Recently, many new sellers, especially those in the US, have received review emails from Amazon, requiring sellers to provide information such as operating time, inventory sources and invoices from the past 6 months, inventory storage locations, retail addresses, linked websites, other sales websites, recent shipping order information, and tax numbers.
This is Amazon’s second review process. How to quickly pass the Amazon second review?
Some sellers who received the email conducted a second review as required by the email, but based on the review results, Amazon’s second review is extremely strict. Some high-quality sellers provided the required information and passed the review smoothly, but many sellers had their accounts permanently suspended by Amazon. What should sellers do when they receive a review email? How to quickly pass the Amazon second review?
1. Confirmation email
When you receive a review email from Amazon, if you are still not sure whether it is a second review, it is best to find your investment manager as soon as possible and ask the investment manager to help you confirm whether it is a second review.
2. Prepare materials
1) A valid business license corresponding to the backend
2) Paper or electronic address bills. Credit card bills or P-card statements are not allowed. Property bills are not allowed. The subject can be a company or legal person. If the bill subject is a third party, corresponding valid documents must be provided as proof.
3) Sellers who have created listings need to provide the corresponding VAT invoice
4) Store operating hours
5) Purchase invoices within 6 months to prove your purchasing channels
6) Local inventory location, this place can be filled in with the company's address
7) Local store address, you can also fill in the company address
8) Product website
9) Other websites selling your products
10) Recently shipped order information
3. The investment manager confirms
Confirm that the information is approved and click the appeal button in the background to file an appeal.
4. If the appeal fails
Communicate with the investment manager again and prepare materials for a second appeal. If the second appeal fails, please send the materials, registered email address, and case ID to the investment manager's email address. What if I fail the second trial?
However, for novice sellers, receiving a second review notice from Amazon may be a bit unprepared. But in fact, as long as your information is complete, authentic and valid, you can still pass the review quickly. If you cannot provide complete, authentic and valid information for Amazon's review, then basically the account will be suspended. Although we also do account appeals, for Amazon's secondary review and European new account KYC review, there is currently no good way to appeal, except for information and information~
Warm reminder: In recent times, when sellers encounter credit card problems, they must not change them at will, as this is likely to trigger a second review and result in their account being frozen.
