Many Amazon sellers are actually vague about some situations that sellers should pay attention to. They grope around or just do what they should do and consider solving problems when problems arise. However, if you can pay attention to some basic situations that Amazon sellers must know from the beginning, you can avoid many detours and make your journey as an Amazon seller smoother because you will encounter fewer problems and increase sales faster.
Part I: Ways to Avoid Violations
Familiar with Amazon product category and status regulations;
If you are not sure whether the product complies with the platform rules, do not publish it;
Don’t mark the product condition as “New” and then say in the product description that the product is a bit old or has other defects due to being on the shelf for a long time;
Do not relist the removed product immediately unless Amazon has given the all-clear;
Destroy products that can no longer be sold to avoid future returns;
Regularly check the status of perishable items in inventory;
Store perishable items separately from products with a long shelf life;
Complain to Amazon and check the remaining FBA inventory when receiving a complaint;
Before purchasing, ask suppliers for samples, then test them and use them as reference standards;
Put the products together in boxes so that the scanner does not miss any accessories;
Before sending to FBA overseas warehouses, put plastic bags on products that are prone to dust;
Mark the warranty period on the product to ensure consumers know this before purchasing;
Before shipping, check the product status repeatedly;
Monitor the complaint cycle and single out these problematic products;
Use the “Imperfect Orders” report in your Seller Central account;
Review customer feedback to identify preventable issues;
Label your own products instead of mixing them in your inventory so that you don’t have to be responsible for other sellers’ illegal products.
Part 2: Details to pay attention to when listing products on Amazon Global Store
1. Title – It is a relevant factor in Amazon search results. The number of characters in the title should be controlled within 80-200, depending on the specific category requirements. Some clothing categories need to be controlled within 80 characters, while some Japanese shoe categories require within 50 characters.
structure:
1. Store name/brand name + attributive + core word + applicable long-tail word/characteristic word
eg: Moens Handmade Knitted Mermaid Blanket Warm Soft Sleeping Bag for Adults
2. (Store name/brand name) + attributive 1 + core word + attributive 2… + core word
eg: Adult Mermaid Tail Blanket Handmade Crocheted Sleeping Bag Sofa Quilt RugKnit
3. Store name/brand name + core word 1, modifier + core word 2
eg: Moens Kids Knitted Mermaid Blanket, Machine Washable Mermaid Blanket, Knitted Sleeping Bag for Child
4. Attributive,,,+core word by store name/brand name
eg: Knitting Pattern Mermaid Tail Blanket by Moens, Soft and Warm Mermaid Tails Sleeping Bag
2. Title optimization suggestions:
Optimizing your titles for Amazon is different than optimizing your titles for Google. Google tries to make the title as concise as possible and put the keywords first. For Amazon, you only need to care about keywords.
You can cram as many keywords as you want into 80 characters. It doesn't matter if you exceed 80 characters. It's better to have too many keywords than too few (you can use different alternative keywords here). But try to keep the characters short and concise.
Products are usually listed using the word-filling method, i.e. the store/brand name + core word (what), followed by modifiers. Make sure the sentences are logical and coherent
3. Product Image Quality and Size
Some categories on Amazon require that at least one of the uploaded images be 1000×1000 pixels or larger, otherwise the product will not be displayed in the search results.
1000×1000 pixels allows Amazon to provide customers with the ability to zoom in, which has a huge impact on conversion rates.
The number of images is not important. Through searching, I found that many of the top-ranked products only have one picture. As long as the picture is large enough and the information is sufficient, it will be fine. One large, high-quality image will produce better results than several normal-sized images.
Image quality suggestions: highlight the product's performance, texture, special angles, etc. Amazon requires the first image to have a white background and 1000*1000 pixels. For specific products, color images can be used to highlight the applicability of the product.
4. Price
Price is an important factor in predicting conversion rates on Amazon.
Consumers tend to look for the best price. At the same time, price is also a major condition for competing for the Buy Box.
Search for mermaid tail blanket, the sales and ratings of the top rankings are not as good as the latter, but the price is lower than the latter
Pricing suggestion: For listings with fewer reviews and sales in the early stage, the price should be lower than the market price. The more reviews there are, the higher the price will be.
5. Completeness of product listing
An important indicator that affects conversion rate is the completeness of the listing. The more complete the listing is, the better the effect will be. Try your best to complete every field when creating your listing to give your listing the best chance of appearing in search results.
The complete listing includes Bullet Points, decription and more details:
All five lines must be filled in. Amazon regulations do not allow products without bullet point descriptions to appear in the Buy Box.
Try to highlight the product's selling points, important functions, applicability, and usage occasions; new technical parameters, unique features, and buyers' concerns about this type of product (you can refer to reviews of VP buyers of similar products. Knowing yourself and your enemy will ensure victory in every battle)
Product description is an extension of the above functions. As long as the keyword appears once in your product listing, the product will appear in the search ranking results. The product description should cover all the content, including basic parameters, features, intended use, production process, packaging information, product services provided by the seller, etc.
Some important technical parameters need to be filled in, such as the movement type and strap and dial type for watches, the applicable age group for children's products, the drill size and nut type for tools, and the voltage and power for power products.
6. Search term:
The purpose of filling in and optimizing the Search Term keywords is to be able to be searched by the system. The specific guidance methods are as follows:
Do not include words that are irrelevant to the product;
Do not include brand names (including your own) or other product identifiers;
Do not repeat words that appear in other product attributes (such as titles and five-element features);
Do not repeat keywords; you can use synonyms, hypernyms (referring to subject terms with broader conceptual extensions), variant words, etc. (for example, if "Whiskey" is used in the product title, "Whisky" can be used in the Search Term keyword).
Amazon explained in the notice that the character limit refers to the total number of characters filled in five lines. If the number of characters exceeds the limit, it will be rejected. Spaces and punctuation are not counted. Amazon also specifically emphasized in the notice that keywords can be separated by spaces, and there is no need to use punctuation to distinguish them.
Through Amazon's new rules, it is not difficult to find that Amazon has set a character limit. When releasing products in the future, you can no longer blindly collect a lot of irrelevant words to make up the number. At the same time, based on experience, it is recommended that you can directly fill in all 250 characters in the first line of the Search Term when releasing products.
1. The uppercase and lowercase and plural forms of the same keyword are redundant and do not need to be filled in.
2. When filling in keywords, do not include professional abbreviations that buyers do not understand.
3. Do not deliberately add words or brands that have nothing to do with your products in order to rank higher in search results.
4. Use the most logical order. For example, compared to teddy stuffed bears, customers are more accustomed to searching for big stuffed teddy bears.
5. Amazon will make the most accurate products appear in front of consumers, so you must pay attention to the relevance of keywords
