1. Coupons
Coupns are equivalent to coupons in physical stores. After setting, they will appear on the search results page, product details page, Coupon exclusive homepage and Today's deal homepage. Customers who meet the requirements will see an orange discount sign next to the product price. Coupons conditions: The store rating must be above 3.5 points to enable this function. Coupons fees: Amazon will deduct $0.6 from the seller every time a buyer successfully pays using a coupon. The role of coupons: It adds a traffic entrance for sellers. Coupons have the function of combining CPC and promotion, and can also be combined with discount websites for off-site marketing. Set the strength of the discount: Coupons can be discount percentages or dollar amounts. Either way, the discounted price must be between 5% and 80% of the product’s lowest price in the past 30 days. Target audience for coupons: There are 6 options when setting the target object: Amazon Prime members, Amazon Student members, Amazon Mom members, customers who viewed specific products, customers who purchased certain products, and all customers. Coupons time: can be set within 90 days. 2. Social promo code Social promo code can set a percentage discount promotion and create a link to the seller's exclusive marketing page. The link contains all the promoted products and promotion details. Buyers can directly add the products to the shopping cart or purchase them directly on this page. The promotional discount will be automatically applied without having to manually enter the promotional code at checkout. This feature can direct buyers from social media to your products. To use this feature, sellers need to register their brand on the Amazon platform. You can click "Advertising" > "Promotions" > "Create Promotion" > "Social Promo Code" in the Amazon backend to see this new form of promotion settings. ① The social media promo code will take effect four hours after it is created, and the maximum promotion period is 30 days. ② The discount must be 15% off the current price or more, up to 80% off. ③ Set the promotion code usage type: “One unit in one checkout”: One product in one order, meaning the promotional code is valid only once for one unit of the eligible ASIN. “Unlimited units in one checkout”: Unlimited units in one order, meaning the promotional code is valid for multiple units of eligible ASINs in a single order. “Unlimited units in unlimited checkout”: unlimited units in unlimited orders, meaning the promotional code is valid for unlimited units of eligible ASINs in multiple orders. However, once the customer confirms the order, they will no longer be able to use other discount codes unless the seller has set up multiple discounts for each customer. What kind of help can social promo code bring to sellers? 1. Increase off-site traffic channels In the past, sellers wanted to attract traffic and conversions by directly placing product links on different channels outside the site, but the Amazon system would detect this violation. Now sellers can share the links of the created marketing pages on off-site social media, avoiding the risks of placing product links outside the site and improving the efficiency of safe traffic. 2. Test products and increase sales This promotion method is suitable for promoting new products, because the products have a certain discount and the links can be shared to other social platforms, which can not only test the sales market of the products, but also increase sales. 3. Clear inventory Because you can set a very high discount (up to 80%), it is still very attractive to consumers. If the seller shares the product link to an off-site platform, it is equivalent to creating a "deal" website to quickly clear inventory. Since many deal websites outside the site have high thresholds and it is difficult to share links, mastering the above promotion methods can also achieve the same effect as the deal website, which can increase sales and promote rankings. If you want to actively increase traffic, you must first display your products to more consumers through different channels. After all, "good wine needs no bush."
