The first step to doing business on Amazon is to choose the right products. A good product can make you more profitable in the future and save you marketing costs. Product selection is an essential link for Amazon sellers. Choosing products well is the core of Amazon sellers. The so-called sharpening the knife does not delay the chopping of wood refers to the product selection link. It is better to spend a lot of time on product selection than to mess around with it, because it will not only consume a lot of your time and money, but the wrong product selection will also undermine the confidence of novice sellers, so you must pay enough attention to choosing products.
1. Ideas for hot products
For novice sellers, the idea of selling hot products can be said to be a common and universal way of thinking. Have you ever seen a pig run even though you’ve eaten pork? Those "hot products" that sell well on the platform can be selected. The Best Seller page and Most Wish For page on the Amazon platform contain the "information" that sellers need. Sellers can look for products with good sales and room for development among these "hot products".
In addition, you can also search for products that are becoming increasingly popular on Google Trends, as well as discover "new hot products" on off-site platforms such as Facebook, Twitter, and Instagram. In addition, the celebrity effect, internet celebrity effect, photos and videos on social media often trigger many hot products. For example, the "Unicycle" was triggered by a performance video posted by popular star Justin Bieber on his personal social networking site and sold extremely well that year.
Entry point : Observe the reviews of these products, paying special attention to the neutral and negative reviews. For example, for a certain product, buyers reported that it is not waterproof, the cord breaks easily, and other defects. Sellers can seize the opportunity to make up for the shortcomings, so that by optimizing the hot products, they can achieve good results.
2. Deepen product thinking
The deep-rooted thinking is suitable for owners who own their own factories or factory resources. Factory sellers operate a single product category, but have full control over product manufacturing, costs and raw material resources. They have a more professional understanding of the products and are capable of deepening their research in the product categories.
Sellers need to understand that Amazon focuses more on products than stores. The platform hopes that sellers can optimize the operation of a store on the basis of bringing high-quality products to consumers. Even if factory sellers have a single product, they have obvious advantages in quality control and optimization and adjustment efficiency, and can continuously meet the needs of consumers with higher product requirements.
Entry point : Understand consumers’ pain points, use factory resources to continuously optimize products, and improve production and design optimization capabilities.
The idea of creating explosive products may require constantly looking for products with new growth points, while the idea of developing deep-rooted products requires constantly updating and iterating your products.
So what techniques can be used for product development ?
1. Extension method
Material extension method, suitable for categories (clothing, jewelry, shoes, bags, etc.)
Functional extension method, suitable for categories (3C electronics, mobile phone accessories, outdoor products, etc.)
Style extension method, suitable for categories (bags, hairdressing, nail art, clothing, jewelry, etc.)
Category extension method, suitable for categories (maternal and child products, pet products, etc.)
2. Analyze market and product differences
Geographic and cultural: People in different regions have different consumption habits and products. Product developers should keep abreast of market trends, folk culture, climate characteristics, etc.
Differences caused by geographical location: Since the seasons in the northern and southern hemispheres of the earth are opposite, the corresponding customs are also quite different. For example, selling winter products such as down jackets in China will be restricted by the season, but when engaging in cross-border transactions, you can always find places where it is winter to sell products.
Differences in the changes of popular trends: In the place of origin of a product, fashion is always ahead of the consumption area of the product, because after the place of origin starts to produce a new product, it must enter the consumption area through distributors, and the transportation speed of large quantities of goods is relatively slow.
Differences in product specifications: We often hear about European standards, American standards, and Chinese national standards. That is to say, due to differences in economy and culture, each country has its own specification system, so we must be familiar with local rules and launch products of different models and specifications.
