For many girls, doing foreign trade is a good choice. Many platforms started with foreign trade B2B, and then found that B2C was a trend and started cross-border e-commerce. There are many platforms involved here, not just Amazon, but also AliExpress, wish, lazada, ebay, shopee and other channels. But are girls suitable for cross-border e-commerce?
In fact, there is no standard answer. If you think you can do it, then you can do it. There is nothing difficult about doing e-commerce. It is even easier and simpler than B2B, so you can do it with confidence.
A Beijing company is recruiting Amazon operations specialists with the following requirements:
1. Responsible for managing Amazon sales accounts, promoting products, publishing, listing, updating information, and optimizing keywords
2. Maintain a positive review rate and good credit rating for the account and products
3. Responsible for collecting and analyzing the market, pricing products, analyzing the main keywords of products, and making promotion plans
A company in Hangzhou is recruiting Amazon operations specialists with the following requirements:
1. Amazon account operation, knowing how to analyze the main keywords of products, optimize listings, and formulate promotion plans
2. Handle daily emails, after-sales issues, maintain the store's positive reviews and good credit, and ensure account security
3. Observe and collect market and competitor conditions, develop new products, and adjust and optimize product sales strategies
4. Make a good FBA stocking plan
5. Data analysis to achieve sales targets
Let’s take a look at the requirements for Amazon operations specialists on a certain recruitment website:
1. Study the Amazon platform, understand its trends, and master sales skills
2. Release new products, regularly optimize online products, make timely adjustments to maintain product advantages, and continuously increase market share;
3. Collect and provide feedback on best-selling products with great sales potential
4. Study your competitors
5. Collect sales data and adjust sales strategies
6. Set reasonable and competitive sales prices based on market conditions
Judging from the above recruitment information, what Amazon operations specialists need to do actually involves all aspects of Amazon operations, including:
1. Account maintenance <br/>Maintaining account security is the most basic job of Amazon operations specialists. This requires operators to clearly understand the Amazon platform rules, which behaviors are not allowed, and how to optimize their accounts within the scope of the platform rules.
2. Product operation <br/>Product listing, listing optimization, promotion plan, creating popular products. There is a lot of content that partners who want to do Amazon operations need to learn here. Product listing alone will involve how to do basic listing operations, product keyword selection, description on listing, and how to write a title. And how to add reviews for your own store and how to improve the store rating
3. Market and competitor analysis <br/>What is the market demand, what kind of products are easy to sell, market competitor analysis, and data analysis for Amazon operations are very important.
So what do our Amazon operators do every day and how do they allocate their time?
Daily must-watch:
Sales volume and sales amount: The first thing to do when you get to work is, if sales volume has increased, analyze the reasons and see whether it can continue. If sales volume has decreased, find out the reasons, whether it is accidental factors or operational problems, which products need to be shipped, what is the inventory of the products, when do they need to be replenished, and how much goods need to be replenished.
Daily processing:
Emails, disputes, and negative reviews: Of course, you don’t receive emails every day, but you should remember to check them every day. Disputes don’t occur all the time, but they must be discovered and handled in a timely manner. Negative reviews are not added every day, but once they occur, the impact is huge. Therefore, sellers need to pay attention to these every day. Once discovered, they must be dealt with immediately and customer service must be done well.
Must-see every day:
CPC advertising situation and competitor situation: what the delivery data is like, which words need to be manually delivered, and which words can be denied. Look at the situation of competitors, the increase in product reviews, product prices, and what logic they use in advertising
View in stages:
Product listing optimization: If you think that as an Amazon operator you have to optimize your product listing every day, you are wrong. The stability of the listing is also an important factor in the ranking. Frequent changes to the listing are not good. Generally speaking, if the listing is in a stable sales period, there is no need to adjust the listing. Only when the sales volume drops significantly and the number of bounces increases significantly, do you start to make some optimization actions.
As an Amazon operator, there are actually a lot of things to do every day, and there are endless skills and knowledge to learn in every job. It is definitely not the case that there is a leisurely job as an Amazon operations specialist. If you want to run a good store, you must learn to analyze and observe. Of course, I have collected the current salary and educational background of Amazon operations specialists. Friends who want to be Amazon operations specialists can take a look.
