Halloween and Christmas are the two most important festivals abroad. They are as grand as our Spring Festival. Sellers can take this into consideration when selecting products. Although it is a major foreign holiday, the living habits and consumption habits of different countries are different. Sellers should analyze the market and consumption situation more, observe the sales situation of platforms, shopping websites, offline exhibitions and other channels, select products according to local conditions, and do not generalize.
In addition to these two festivals, the prime day that just ended can also be used as a reference for product selection. During Prime Day, there are mainly two types of products that will explode in popularity, one is the hot-selling products, and the other is the ones with big discounts. Sellers of the hot-selling products can pay more attention to them, as these may be the products you choose to sell.
What should sellers pay attention to as the peak season approaches?
After understanding the direction of product selection, you should start preparing for sales. So, what should sellers pay attention to when selling during the peak season?
1. Preventing Infringement
First, sellers must prevent infringement. Generally speaking, products related to holidays and gifts will sell better in the second half of the year, but in fact, these products are very likely to infringe on copyright, such as Christmas decorative flowers, laser lights, gift boxes... These are all infringing products, and some of them also involve patent issues.
Last year, many sellers selling such products had their products removed from the shelves just as they were ready to stock. Some sellers even had their products removed from the shelves due to infringement while they were still in transit. Therefore, sellers should pay more attention to this issue to avoid losing more than they gain.
2. Pay attention to product quality
The second half of the year is the peak sales season, and the inventory volume is relatively large, so many factories that supply cross-border e-commerce sellers are in a rush to work, and the products they provide are more likely to have quality problems, which is very fatal to sellers.
On the one hand, during the peak season, the order volume is large, and poor product quality will attract a large number of customer complaints, which will directly affect the seller's product sales or store performance. On the other hand, since a large amount of goods are stored overseas during the peak season, Amazon sellers face huge costs if they want to fix quality problems. Therefore, when preparing for the peak season, special attention should be paid to the details of product quality.
3. Reasonable promotion
In preparation for the peak season, sellers must also formulate plans for listing and promoting seasonal products, supporting store promotion plans, and team personnel arrangements to increase traffic to the store. If necessary, you can also use corresponding tools to increase store sales, such as deal activities within the site, such as lighting deal/best deal, etc.
