A lot of Amazon stores have been blocked in the past two days. Yesterday, there were confusions in the reviews, and today, a large number of stores were blocked. What is the problem that caused the stores to be blocked? This is also related to the system. You can wait patiently for the large number of people blocked this time, and don’t rush to ask for help from online unblocking stores, because sometimes the busier you are, the more chaotic it becomes. You can send an email to communicate with Amazon and then deal with it yourself.
The following are some common mistakes made by sellers. Don’t be careless and make mistakes, or you will be the one to suffer in the end.
Merging listings leads to product removal
The importance of listing is self-evident. Many sellers often use the listing weight of old accounts to promote the rapid growth of new products. After seeing that this operation did not bring disaster, some sellers could not resist the temptation and "went into the sea". In fact, such behavior will be deprived of sales rights by Amazon on the grounds of "interfering with reviews."
The editor saw a seller in the seller group yesterday saying: "More than 400 stores were closed yesterday and more than 4,000 links were hung."
The seller said that the reason his store was closed was because he merged zombie reviews. If he put up a new product to sell shoes, he would first ask someone to give a dozen good reviews, then sell a few and get a few good reviews, so he would have twenty or so reviews. Then he would ask zombies to get hundreds of good reviews, and then ask people to click on them, and put down the zombie products that were not his own, making them look real.
It is understood that the merged "Li Siting" has already hurt a large number of sellers, from big sellers to entry-level small sellers.
But Amazon has long mentioned: "Any attempt to manipulate sales rankings is prohibited. Do not solicit or intentionally accept false or fraudulent orders, including orders for your own products... If sellers do not comply with the terms of this policy, Amazon may prohibit them from posting products, suspend their use of Amazon tools and reports, and/or cancel their sales privileges."
Regarding the operation of merging listings, many sellers have questions: Is there a risk in merging the listings of their own stores? Regarding this statement, an insider said that, for example, there is no risk in creating different color sub-variants for a product, but if a product creates different style sub-variants, it is a violation and will cause the product to be removed from the shelves. Sellers should be aware of this.
The product was removed from the shelves due to "suspected infringement of Apple"
Recently, an Amazon accessories seller looked aggrieved. Although he did not sell in the 3C category, he was told that his listing was removed because of the incorrect use of the "Apple" design patent. After communication, he learned that there was an image on A+ that showed an Apple product. Now the seller has to provide supporting documents (for example, authorization letter, license agreement) to prove his innocence.
Some sellers felt the same way and said they had also suffered the same fate as Apple. The folding mobile phone stand they sold before was banned from sale because the word APPLE was written in the title and BP. They then contacted Amazon to modify the title, and only after a long review process did the sales rights get restored.
Under the repeated ban on infringement, many sellers want to be law-abiding "cabbages" rather than "leeks", but they still step on landmines after being careful step by step. In fact, when accessories sellers sell products, it is inevitable that some product names will appear, and then they will be charged with the crime of "suspected of infringing certain products". At this time, sellers are required to grasp the skills when introducing products.
For example, when a seller releases a universal accessory that can be used as a replacement part or accessory for a certain brand of product and is compatible with that brand, terms such as "Compatible with/for" in English, "对店" or "適店" in Japanese can be used as connectors. It is important to note that the brand of the applicable product should not be placed at the beginning of the Listing title.
Unlimited flash sales lead to store closure
Flash sales are time-sensitive flash sales that are a good way to increase sales and clear out excess inventory. It should be noted that the reporting time and frequency of such activities must strictly comply with Amazon's rules. Recently, a seller used an indescribable "fancy technology" to exploit Amazon's loopholes, and could not stop participating in flash sales. As a result, he received a store closure warning letter from Amazon. If he fails to submit a POA action improvement plan within a week, the consequences are well known to everyone.
In fact, the various black technologies that have been popular recently have "killed" a large number of sellers. Some time ago, a technology called mirror review quietly became popular. By copying the link reviews of book products, a product link can have thousands or tens of thousands of VP reviews out of thin air. The itchy sellers rushed in and successfully attracted the attention of Amazon. According to feedback, some sellers have had their mirror reviews obtained by Amazon.
The editor learned from a forum that a seller offered a reward of 1,000 yuan to find mirror review cases and uncover technical methods, so as to file a complaint with Amazon officials. Therefore, sellers who are still interested in this technology should calm down and just be good.
Black technology appears every year, but basically every black technology cannot "live long". According to experience, the so-called black technology on the Amazon platform usually has a life cycle of 3-5 months. When black technology emerges continuously, sellers should not be tempted. Short-term small profits are not worth sacrificing products or even accounts in exchange.
A large number of sellers were suspended due to account review, and credit cards cannot be easily changed
The strict account inspection campaign launched by Amazon has been carried out vigorously for such a long time, and it has brought sadness wherever it goes.
It is understood that a large number of accounts have been shut down recently due to review issues, and among them, there seem to be particularly many sellers who have failed in the credit card link.
An insider revealed that because it is extremely difficult to register an account now, many sellers use black cards to register. As a result, once the credit card of each Amazon site is changed, it will immediately receive an audit email. It is said that Amazon has also specially cooperated with an investigation agency to conduct an investigation. If sellers do not want to take the initiative to run into the gun, remember that it is best not to change credit cards at will. Whether you use a virtual card or a domestic real card, your account has the chance to be pulled for review. As an aside, some bad guys will take the opportunity of selling accounts to cheat sellers out of their money. There are many sellers who have spent money but didn't get the account back. I hope sellers will be careful.
There are also a few issues to note:
Infringement
European and American countries have very strict protection of intellectual property rights. Therefore, when sellers do business in foreign markets, in addition to protecting their own intellectual property rights, they must also ensure that they do not infringe on the intellectual property rights of others. The requirements of the Amazon platform are equally strict. If a seller is complained of infringement, the product will be removed from the shelves at the very least, and the account may be directly blocked and the store may be closed at the worst.
Selling fake goods
Fake goods are equivalent to "counterfeit products". There is no need to say more about this. The sale of counterfeit goods is prohibited on any platform, and Amazon's requirements in this regard are even stricter. Amazon has zero tolerance for counterfeit goods. Sellers should be mentally prepared before selling. If they are caught, just wait for the store to be closed. Don’t rely on luck.
Account Linking
Amazon stipulates that one identity is only allowed to have one account on one site to ensure uniqueness. "Association" means that Amazon obtains seller-related information through technical means, and determines that multiple store accounts belong to the same seller by matching association factors. Amazon stipulates that the same identity is not allowed to have multiple accounts on the same site. Once a problem occurs in one of the accounts, it will affect all related accounts, resulting in all of them being blocked.
More negative reviews than positive ones
Amazon is a platform that attaches great importance to buyer experience and service, so buyers' evaluation of your products is also very important. If your products receive multiple negative reviews or complaints, Amazon will punish you accordingly out of protection for buyers. Too many negative reviews will result in the platform removing sales privileges or even blocking the account.
The image does not comply with regulations
Amazon's image rules have always been very strict. Once a seller's store is found to have non-compliant images, the account will be blocked. Another thing is that if the seller’s product pictures do not match the actual product, it will easily lead to negative reviews and complaints from buyers, resulting in the account being blocked.
Many Amazon sellers have encountered some other problems:
1. Amazon account association.
That is, the registration information is repeated, so the registration address information, credit card, phone number, email address, user login name, login password, and receiving bank should best be used to register only one account. There is also network IP association. If Amazon detects that one IP is logged in to two or more accounts, it will be judged as associated, and the association is irreversible. The MAC address of the network card is preferably dynamic. At the same time, Amazon can determine whether the accounts are linked based on the seller’s cookie traces and the seller’s operating habits. To avoid account association, when operating a new account, ensure that the IP router, network card, and system are brand new. Of course, if you have more than two Amazon accounts, you must also ensure that you list different products.
2. Follow-selling is an infringement.
Before following others to sell products, you must be sure to understand whether the other party's product has registered trademarks and appearance patents, especially products with LOGOs. Do not go to the relevant trademark website to check clearly before following others to sell. Trademark registration, free query, immediate results, you can find out whether the trademark has been registered. Although the platform has always opposed sellers' copy-selling behavior, in fact there are still many sellers who copy-sell other people's products. Once a seller infringes on the rights of others by following the sales, his account will be blocked by the platform. Therefore, if the seller still wants to follow the sale, he should first understand whether the other party has registered the trademark and appearance patent, especially for products with logos. If a seller receives a warning from the platform for piggybacking, he or she should immediately remove the piggybacking listing and proactively write an apology letter to the other party. Generally speaking, if the other party complains about copyright infringement, their account will be directly blocked. After all, the platform has zero tolerance for infringement.
3. There are too few positive reviews and too many negative reviews.
Too many negative reviews will result in the platform removing sales privileges or even blocking the account. In this case, you can usually get your account back by filing an appeal.
4. The product lacks relevant certifications, such as product authorization certification, safety certification, etc.
Some products need to obtain relevant certification before they can be sold in certain countries. For example, in Europe, electronic products, toys, medical devices, etc. need to obtain CE certification before they can be sold.
5. The product does not match the picture.
Many sellers believe that e-commerce is all about pictures, and they put a lot of thought into pictures. However, some sellers’ pictures are too exaggerated and inconsistent with the products, which leads to their accounts being blocked. In order to increase conversion rates, we continuously optimize product details. But be careful not to exaggerate when following sales. Write product descriptions based on actual situations. The focal image and auxiliary images must be consistent with the product. Do not exaggerate or falsify information, otherwise returns and bad reviews will lead to account suspension. How to appeal a blocked account? The following sections provide detailed explanations of what happened before the account was blocked, why sales privileges were removed, why the account was blocked, and the appeal process.
6. Poor Account Performance
The performance of the account is mainly assessed on the following four points: order defect rate <1%, pre-delivery cancellation rate <2.5%, delayed shipment rate <4%, and effective tracking rate >95%. By doing these things, you can avoid the dilemma of poor account performance. If the account performs poorly, it will be warned and then blocked.
7. Malicious order manipulation and product review manipulation
The practice of false orders has always been criticized by all e-commerce platforms, but many sellers still do this. Amazon has zero tolerance for this behavior. If false orders are discovered by the platform, the account will be blocked.
8. Improper use of keywords
When uploading products, sellers should keep keywords short, check several times before uploading, and do not use other people’s brand names.
