Today is a benefit for sellers on Amazon US. The editor has summarized the hot-selling products on Amazon US. Sellers on Amazon US can refer to them to make product selection strategies. Friends who are interested, come and take a look!
Amazon US Market Trends
United States: According to a report by One Click Retail, a North American e-commerce data analysis company, Amazon's sales of daily necessities and beauty and personal care products increased by 38% this year. The North American market grew by 6% during the same period. The overall personal care and health market will reach $5.5T in 2025.
Beauty and Makeup
1. Facial care: Facial care is the largest category in the beauty and cosmetics market. The main products are essences and creams with anti-wrinkle, anti-aging and anti-freckle effects. Consumers also prefer products with natural ingredients and preventive effects. The Aztica cream that was a hot seller in Europe and the United States last year is a product of this type. Chinese sellers can focus on high-consumption general maintenance masks, blackhead masks, acne sticks and other hardware equipment.
2. Hair accessories and hair styling products: This category is another major market for beauty and cosmetics, and is also one of the relatively mature categories for Chinese sellers as a whole. However, consumer demand continues to grow, and there is still enough room for new sellers to develop. Some evergreen products, such as hair accessories and wigs, have very stable sales, and sellers can focus on product research and development. In addition, as the retro trend of beards has resurfaced among European and American men in recent years, beard styling products have shown an upward trend, thereby driving the sales of beard grooming products.
3. Body care: Body care includes body lotions with moisturizing, anti-aging, and anti-wrinkle effects. Among them, body lotion containing shea butter was a big seller last year because it promotes epidermal cell regeneration and provides nutrition to the skin. In addition to body lotion, sellers can also pay attention to microneedle beauty sticks for shrinking pores and essential oils for massage, all of which have extremely high market demand.
4. Nail Care: Europe is the world's largest market for nail care products, with an estimated CAGR of 9.1% from 2016 to 2025. Nail care products mainly include nail polish, phototherapy machines, and nail grinders. Among them, phototherapy machines are the main indicator products, and the sales volume of phototherapy machines also represents the trend of the entire nail art market. Sellers can also focus on maintenance-related products such as nail polish remover.
5. Eye cosmetics: Eye cosmetics mainly include eye shadow, mascara, mascara brushes, etc. Among them, eyelash growth serum is the main product in this category. Eyelashes are a woman’s second life. A woman can go without makeup but cannot go without eyelashes. Chinese sellers have relative advantages in brushes and eye shadows and have mature supply chains. You can also pay attention to related products such as false eyelashes and mascara.
6. Hairdressing tools: Hairdressing tools such as hair dryers and curling irons are evergreen products in the European and American markets. Sellers can also pay more attention to derivative products such as hair dryers with negative ion function or hair dryer stands.
7. Beauty tools: The main products of beauty tools are makeup brushes, makeup brush cleaners, and makeup accessories. You can pay more attention to beauty instruments, travel cosmetic bags, etc.
Personal Health
1. Adult products: According to Technavio analysis, the global adult products market will reach $29B USD in 2018. On average, 23% of Europeans have used or purchased adult products. Compared with conservative Asian societies, Western countries are less taboo and more open about the purchase of adult products. According to customer analysis, more than 60% of buyers are women over 25 years old, and they show high demand for cross-dressing products and vibrators. Please note that selling adult products requires additional permission. For more information, please refer to the "Product Compliance Policy Information" under the "Seller Notice" column on the gs.amazon.cn homepage.
2. Health care products: There are a wide variety of health care products, and all products related to protection, assistance, rehabilitation, and health are included in this category. Chinese sellers can focus on related products such as protective bandages, protective cushions, aromatherapy products, etc., all of which have huge potential.
3. Foot care: The perennial sales champion in this category is the foot exfoliator. In dry and cold European countries, there is a huge demand for exfoliators due to the climate. In addition, there are foot protection patches, foot masks, nail cleaning related products, etc., which are evergreen products regardless of the season.
Personal care small appliances
1. Massage equipment: Massage is popular in Europe and the United States, making massage equipment one of the best-selling personal care products. Among them, shoulder and neck massagers have high sales in both the UK and Germany. The massage equipment market is huge, and products such as shoulder and neck massagers and foot massagers are all high-demand products in the European and American markets.
2. General medical devices: Personal care small appliances have shown a significant upward trend in the United States and Europe since last year. Among them, general medical equipment such as blood pressure monitors and electronic ear thermometers all showed significant growth. Other new product types that sellers can focus on include body fat scales with online functions.
3. Oral care/shaving and hair removal products: The main products of these two types are electric toothbrushes and electric razors. Other popular items include electric shavers.
The above are the best-selling products on Amazon in the United States summarized by the editor. If you want to know more about Amazon in the United States, please continue to follow us!
