In recent days, Amazon's A9 algorithm has caused heated discussions again, and many people have reported that their store rankings and sales have shown a downward trend.
There are even rumors that Amazon's algorithm has been upgraded and has entered the era of the A10 algorithm, and the platform will undergo a major reshuffle!
So, are these rumors true or false? Let’s take a look at some recent changes in the platform.
01PPC advertising positions and natural search rankings have undergone tremendous changes For example, when searching for a certain keyword, the number of search results is now 20,000, while in the past it was at least over 100,000. This change means that the search scope of the keyword has become smaller. In addition, in the third section of the search page, the products that were previously ranked by natural search are no longer visible, and are replaced by Top rate from our brands (Amazon’s own high-scoring products). Please note that in the past, there would only be one Amazon's Choice mark for a search keyword, but now there are 5. 02The search results may be different for different people! In the past, sellers placed advertisements based on keywords that were closely related to their products, and when several different people searched for the same word during the same time period, they would see the same product in the ad space. Now, different people see different search pages. Even if one searches at different times and scenarios, the page they see is different. Even the 50 products in the Best Seller list change according to different searches. The new algorithm appears to recommend products that users may be interested in based on their browsing habits, purchasing history, and even gender.
Some sellers may not have adapted to this algorithm change yet, or other sellers may have found ways to deal with it.
In short, in one sentence, when you encounter a problem, just solve it. There is no hurdle that Amazon cannot overcome.
So, how should sellers respond to changes in the A9 algorithm?
1. Do a good job of attracting traffic from outside the site
When selling on Amazon, you don’t just rely on Amazon search to attract customers to visit your product page. If you can use some external methods to drive traffic to your product, it will undoubtedly be of great help to your listing.
If you have sufficient funds, then asking internet celebrities and celebrities to help promote your products will undoubtedly bring huge traffic to your products.
If you have limited funds, then you can visit relevant communities and forums, and publish articles and posts on social media regularly, which is also a good way.
Or you can write some blog posts about your products and offer guest blog posts on websites with the same target audience.
2. Optimize keywords
The necessary optimization is still necessary, especially keywords. Using the right keywords in the title, description, bullet points and backend parts of the product details is the best way to get better rankings and sell more products.
Typically, sellers can get keywords by matching products, using Amazon’s real search volume data, using keyword research tools, etc.
3. Provide good after-sales service Now is the peak period for Amazon orders, and sellers’ product sales have increased. If after-sales service can be done well at this time, it will be beneficial for customers’ second purchases or obtaining reviews.
★Customize some email templates and send emails in advance to avoid complaints and bad reviews, but don’t obviously and deliberately guide customers to give reviews. ★Attach some small gifts with the goods to increase the buyer's favor, and you can also attach some in-store coupons. ★After-sales cards will be sent with the goods, such as installation flow charts and product descriptions. It is best to use pictures instead of text for this type of card, so that it is easier to understand. ★For self-delivery, you must track logistics information in a timely manner and pay attention to product updates. 4. Learn from other successful sellers
No matter how the A9 algorithm changes, products still need to be selected, listings still need to be optimized, and the overall strategy will not change much. Only some details need to be adjusted accordingly.
Therefore, we can seek help from some successful sellers, and it is best to learn more from their operational experience to adapt to Amazon's new algorithm.
