Black Friday, Cyber Monday, Christmas...each one is the favorite holiday for Amazon sellers.
Next, sellers’ orders will gradually increase, and the end of the year will usher in a season of concentrated orders for Amazon sellers. In order to truly enjoy the benefits of the peak season, sell more and earn more, and have a good year, what key points do sellers need to pay special attention to during the operation process?
Today I will tell you about two important points that sellers must not ignore during Amazon’s peak season – on-site promotions and conversion rates.
In-site promotion
Promotion through promotional activities on Amazon can also attract considerable traffic for sellers. What points should Amazon sellers pay attention to when doing promotions? How do you set the data for products, prices, etc. participating in the promotion?
First, you need to understand what promotion methods are available on Amazon.
Currently, there are four types of promotional methods on Amazon: free shipping, money off, buy >, and external benefits. The characteristics of these four promotional methods can be learned from the Chinese translation - free shipping, discounts on purchases over a certain amount, buy one get one free, and extra gifts .
In fact, “discounts for purchases over a certain amount” is the most effective way of promotion. “The discount function of the full-reduction feature is very powerful and can fully summarize the functions and settings of the other three.
There are many ways to set up money off.
For example, if you are doing a discount promotion for product A, you can directly sell it at 20% off; or if you do a bundled sale of A and B, you can buy A and then get B at 20% off; there are also other similar activities, such as instant discounts of certain amounts when spending a certain amount, 20% off when buying two, etc. When setting up discounts, Amazon sellers can freely combine and allocate the forms of discounts according to their own circumstances.
So what time period is suitable for promotion and will have the best effect?
a. Holidays. Consumer demand increases during holidays, with more traffic and a stronger desire to buy, making it easier to close deals after seeing discounts.
b. Clear inventory. When Amazon sellers face inventory backlogs after shipping FBA products, they set up promotions to clear out inventory in order to reduce inventory pressure.
c. Bundle promotions when launching new products. Buy product A and get a discount on product B. This method is especially used when promoting new products and is very effective.
Conversion rate
Many Amazon sellers believe that high store traffic means high sales, but ideals are full of hope and reality is very skinny. Some sellers have high store traffic, but their sales volume just cannot be increased. In other words, their conversion rate is low. What is going on? The summary is as follows:
①Keywords
②The product has no highlights
③Price setting
So, how to quickly increase conversion rate?
1. Refer to peers
Have you ever thought about why their products sell better than ours on Amazon? By studying our competitors, we can better understand the market and products.
We can list the titles, pictures, reviews, descriptions, prices, shipping methods and inventory of the top 100 in the industry into an Excel spreadsheet and delve into their experience patterns and highlights.
2. Take advantage of the popularity and plan activities
Riding on the popularity of an item is a very effective method for high conversion. Successful planning can effectively increase user attention and thus improve the conversion rate of the product.
3. Build core competitiveness
Every successful Amazon seller has his or her own core selling point, which is also the core competitiveness of their products. Therefore, after understanding the situation of our competitors and the overview of the market, seller friends should look for breakthrough points and build their own core competitiveness.
The above two points are the golden rules for sellers to increase their orders during the peak season. If you can implement them seriously and take corresponding actions, I believe the results will not be too bad!
