A reader asked the editor, how to improve the ranking of Amazon’s new product rankings? Today I will talk about this topic, friends who are interested can take a look together! I hope this can help everyone!
First, let’s talk about the factors that affect the ranking of Amazon’s search engine. Amazon’s search engine operates using algorithms. At present, in addition to advertising new products, the factors that affect the algorithm ranking are mainly the following:
1. The matching degree between product title and keywords;
2. Product sales weight ratio;
3. Product conversion rate and sales weight ratio;
4. Rating and quantity of products;
5. Pricing of similar products;
6. The overall quality of the listing;
7. Performance of the seller’s account, etc.
Secondly, after understanding the main factors that affect the ranking of sellers' products, we can try to optimize them one by one from these aspects.
Tips to improve new product rankings
1. Do a good job of keyword optimization
Keyword optimization is the most important step before you rank new products. You can try to filter, classify and collect keywords through relevant channels such as the Amazon search bar, sales of similar products and high-ranking competitors, third-party keyword tools, and apply them to product titles and descriptions. Do not reuse the same keywords and ensure that the product title matches the keywords.
Product title reference suggestions:
Brand name + core word + product name (age/gender segment) + attribute/material + model/adjective + size and color (sub-product)
Note:
If it is a private brand, it is recommended to put the brand name first. If not, it is recommended not to put the product brand name.
2. Increase product sales
Sales volume is the most critical step to improve the ranking of new products. Especially for products that want to enter the rankings, the higher the sales volume, the higher the ranking.
Therefore, when Amazon calculates and analyzes the ranking, it will rank your product based on its sales volume. When you search for products on the front end, you will find that many of Amazon’s best-selling products in the search results will be automatically marked with the “Best-Sellellr” logo.
Note:
It is difficult to increase the sales of new products. In the early stage, you can consider carefully placing orders appropriately. Of course, if you have friends abroad, you might as well try to get them to buy your products.
3. Increase the number and rate of favorable comments
Amazon believes that “product is king” and has its own evaluation system, with customer experience being the top priority. The ranking of products is also very important. When you search for products, you will find that the product ranked first may have fewer sales than the second one, but it has a higher score and more quantity than the second one.
Note:
In the early stages of new products, it is recommended to place appropriate orders but it is not recommended to leave reviews immediately. It is best to wait until the number of orders reaches a certain level before considering doing appropriate reviews or requesting reviews to obtain some high-quality ones.
4. Get product pricing right
Price differentiation. Set prices reasonably to avoid unnecessary competition. Generally speaking, consumers tend to look for the best prices, and price is also a necessary condition for competing for the Buy Box (Golden Shopping Cart). Buy Box plays a big role in increasing product sales and conversion rates.
