The company has a product that has defects in itself. It has always ranked well in the past. At its best, it ranked 5th, with about 10 to 20 orders per day. However, there were several negative reviews this month, and the ranking has been declining, and sales have also been declining. What should the experts do in this situation?
1. If it is confirmed that the product itself has major defects, it is recommended to write an email to all future customers to explain the precautions for use of the product and that if there are any problems, they can directly contact our after-sales service (this can avoid some direct negative reviews). Write a sincere email to previous customers to urge them to give good reviews to see if this can dilute some of the negative reviews.
2. The inventory of this listing can either be sold directly at a reduced price to a level acceptable to customers to increase conversion rate, boost rankings and drive sales. You can also set up coupons, buy one get one free codes, bundled discounts and other in-site activities to bring back sales as much as possible.
Either you sell it directly off-site, sell it at a super low discount, and then create a new listing with the improved version of the new product.
3. See how much impact the negative reviews have on your product. Look at the ad click-through rate and ad conversion rate before these negative reviews. If your price advantage is obvious and the negative reviews don’t have a big impact, advertising should also be able to accelerate sales.
If the ratings of this product are not very good, the rating is guaranteed to be not much different from the average level, but your price should still be able to clear out the inventory. However, if possible, you should improve the product as much as possible. First, it is for the long-term development of your listing, and second, after the improvement, it may stand out from a bunch of low-scoring ones.
Risks and opportunities coexist
Notes on urging for review
1. You can start with our product features and precautions.
2. Then I mentioned in a more sincere way that since this product is the first generation, there are many areas that need to be improved.
3. I hope he can give some suggestions, so that we can feedback to our R&D colleagues for improvement so that we can give customers a better experience.
4. At the same time, if he is very satisfied with our product, he is welcome to share it on Amazon or his social networking site so that more people can experience this product. Don't induce customers to give good reviews. Just hope that they can provide their opinions on this product. If you can get a response from the customer, you can basically get a good review.
Hope it helps
