Purpose: To ensure that traffic and conversion rate match and increase: traffic + conversion rate + ranking
Product introduction period (product information preparation)
Amazon Lisitng
Listina is available
Product information preparation
FBA preparation/shipping
QA review buried words
the reviewer
Growth stage, traffic flow
1. The first week of FBA warehousing
DAY1
(1) Enable advertising; Enable automatic advertising
(2) Promotion; Promotion discount, displayed on the front desk
(3) Arrange BD/LD; apply for BD, and run a BD activity in the second week
(4) Arrange assessment; leave a review for the actual IVP assessment
Day 2
(1) Optimize advertising; optimize advertising based on the results of automatic advertising, adjust bidding and budget
(2) Q&A Review add to wish list; 4 high-quality Q&As, like them, and increase QA Review in a rhythmic and continuous manner; use multiple accounts to ad the target isting to wish list, 5 per day and increase as the number of isting increases.
Day 3
(1) Optimize advertising; optimize advertising according to the results of automatic advertising, adjust bidding and budget
(2) Related operations: Binding competitors to perform repeated operations
(3) the reviewer to leave a review; follow up on the review, get the first feedback from the store, and make coupons for the ASINs on sale (there are no coupons on the Japanese and European sites)
(4) the reviewer to leave a review; do a review (video + text, at least 1-2 video reviews are guaranteed) / start leaving reviews for the orders reserved for review when brushing orders;
Video review and high-quality text review - be sure to click helpful to go to the front
Day 4
(1) Optimize advertising
Download advertising reports, pay attention to impressions, clicks/click rate, and conversion rate;
Search the selected keywords in the foreground, and start manual extensive testing for 3 to 7 days.
Search the ASIN that appears in the front-end, add the core keywords that appear in the five points of the title to the manual broad; adjust the automatic advertising bidding to make the advertising space appear on the page 1 of the ASIN
Day 5 Day 6 Day 7
Manual Ads Optimization:
Follow up the reviews, get the first feedback from the store, and make coupons for the ASINs on sale
By adjusting the budget and bidding product positioning
Automatic ads appear on page 1-3 of the competitor’s automatic ad slots through bidding.
Check the effect of manual advertising, download independent manual reports and optimize again
Week 2:
1. BD
A BD activity
2. FBT
Make FBT association, which can be targeted at own products or similar matching products
3. Optimize your ads
Manual advertising determines 3 to 5 main keywords, and the core keywords enter the first three pages, and adjusts the bid and budget
4. Check keyword rankings
Check the organic ranking and organic traffic of keywords
5. Automatic ads are displayed on page 1
Download the ad report and adjust the automatic ad bidding so that the ad slot appears on page 1 under the ASIN that appears in the report
6. Manual Ad Optimization
Download the advertising report, add new words to the campaign, and use the words that performed well last week as phrases
Week 3
1. Optimize your ads
(1) The core recommended words enter the first three pages;
(2) Download the advertising report. Add new words to the broad search. Use the words that performed well in the broad search last week as phrases; use phrases that performed well as precise matches.
2. Promotion by influencers
Week 4
1. LD
One LD activity
2. Optimize your ads
Manual key words core keywords to achieve page
The second month, the third month...
1. Automatic and manual advertising optimization
Download advertising reports and analyze data
2. Inventory Management
Pay attention to the inventory situation in time, and avoid out-of-stock and out-of-stock situations, which will affect the performance of isting.
3. Arrange BD/LD
Report BD/LD
4. Promotion by influencers
Plan to have influencers post promotional posts once or twice a month
5. Off-site Deals
After accumulating store feedback, submit promotions on some deal websites and forums outside the site to boost sales.
6. Pay attention to background data
View and analyze daily listing traffic and conversion rate data. Find out whether you are lacking traffic or your conversion rate is too low, and then take appropriate measures
7. Follow up on customer review and feedback
FB maintenance will revisit customers within 90 days to obtain customer feedback. Delete 1~3 points of eedback in time, and remove negative reviews in time
8. Pay attention to evaluation
Check customer reviews in a timely manner and provide timely feedback to manufacturers on negative reviews to improve products
9. Problem feedback
We summarize negative reviews, complaints, returns and exchanges every week. If there are quality issues, we will quickly improve them in the next batch of goods. If the quality issues are serious, we will remove the products from the shelves.
Decline
Depends on the specific product
(1) Service Innovation
Increase product added value and improve product quality (product upgrade)
(2) Service Innovation
Design products that better meet the needs of buyers; optimize product packaging and after-sales service to enhance buyers' shopping experience
