Amazon sellers all know that as competition continues to intensify, it is becoming increasingly difficult to obtain traffic within the site, so it has become crucial to find channels to attract traffic outside the site. You should do this ahead of time and "occupy the market" before your competitors enter the field of off-site promotion. This may allow you to get ahead of your competitors without spending too much time and energy.
No.1, Deal website
Sellers can conduct some promotional activities on the Amazon platform and then share them on the Deal website, because this website itself gathers a large number of buyers, most of whom have a strong desire to shop and are accurate buyers. So when they see a promotion they are interested in, they will use the discount code provided by the seller to place an order to purchase the product. This can bring more traffic and sales, and increase the sales rate in a short period of time.
How to make your discount more attractive on the deal website?
1) Offer appropriate discounts to attract more people
2) Optimize the Listing
3) Three pitfalls to avoid when using deal websites (avoid choosing websites that do not pay attention to Amazon's activities, pay attention to the restrictions of major deal websites, and avoid copycat sales)
However, there is an embarrassing thing about running a deal site. Deal sites are posted by contacting website editors. If they are not posted in batches, you need to contact the editor yourself, which is troublesome and expensive. Therefore, we sorted out the deals with good traffic effects from various sites.
No.2, Review station diversion
After you have completed the listing editing, you can start to drive traffic from outside the site. Many experienced sellers will choose to start from professional review sites. The reason is simple. These sites have very large traffic and very high conversion rates.
Of course, you can find a professional review writer to help you write the review. Of course, it would be better if you can write it yourself, because you should be more familiar with your own product. After writing, you can upload it to the review platform. After completing these, you can add your product link and put it on the review platform.
No.3, Slideshare traffic
Many of you should know Slideshare, which is the world's largest PPT sharing website. Since it is the world's largest sharing website, its traffic is huge. Amazon merchants can use it to attract traffic to our stores.
Merchant friends can divide the review into several parts, add your Amazon product pictures, and make it into a PPT with about 10 pages. Add your product link to the product keywords in the PPT, and you can also leave a link in the author introduction. The purpose is to attract traffic.
No.4: Pinterest
Sign up for a Pinterest Business account, preferably a Pinterest Business account. After registering, log in, verify your website, and create a board with the keywords of your Amazon products. After registering an account, log in, verify your website, and then create a Board with the keyword of your Amazon product as the name. (For example, if your product is an iPhone 6s case, you can create a board named "iPhone 6s case")
Then share your Amazon products to the corresponding board in the form of Rich pins (this form can better increase views, click-through rate and purchase rate) according to the board classification you just created (for example, if your product is an iPhone 6s case, then share your product to the "iPhone 6 case" board).
No.5, Facebook traffic
Directly post your Amazon products and reviews on your Facebook Fan Page and run PPC or CPM advertising.
No.6, Facebook Group Promotion
Facebook has the advantages of being free, spreading quickly and having a wide influence. There are many ways to use Facebook for marketing, and one of them is to use Facebook groups for marketing.
Facebook groups are not like domestic QQ groups. First of all, the maximum number of people in a QQ group is only 2,000, while there is no upper limit for Facebook groups, ranging from 10,000/100,000/1 million to 10 million. Are you a little excited when you see this?
Nowadays, many companies use Facebook groups for promotion, and they basically adopt a wide-net model. They add a bunch of groups at random and then directly send various advertisements, spending a lot of manpower and time, but in the end they fail to achieve the desired results. Therefore, at the beginning, we should choose to add some high-quality groups that contain potential customers of the company, so as to achieve the greatest promotion effect.
Therefore, the current Facebook group promotion is to find celebrities on Facebook by setting discount codes, and then promote to the group through celebrities. This is a promotion method with a large impact in a short period of time, and it is also the current mainstream off-site promotion. Of course, if you think it is difficult or troublesome to find celebrities, you can leave it to us. We have integrated many celebrities on Facebook.
No.7: Influencer Marketing
Influencer marketing, as the name suggests, means marketing through the platform where the influencer is located. Internet celebrities are mainly active in communities such as Instagram and Facebook. Enter some product-related keywords into the free website http://influence.co, and the system will search for influencers who are promoting such products based on the conditions.
Among them, the average interaction rate is the most important, because this data can be used to evaluate the fan stickiness of the internet celebrity and whether he or she can help sellers increase sales.
Taking a certain internet celebrity as an example, based on the standard of charging $100 for 10,000 fans, we can calculate that the current fee of the internet celebrity is about $4,800, and then evaluate how much product sales it can bring.
No.8, Blog traffic
Divided into free and paid.
Free means building your own blog. It doesn't matter if you have a few or more. The software will directly read the data from slickdeal. When slickdeal is updated, you will also be updated synchronously. Slowly, it will attract a lot of people. Then, 50% of the products will still be your own products, but 50% will be other people's products, because actually quite a lot of people do this.
Payment means placing text and picture advertisements on different blog sites and paying per click.
No.9, Google Search Ads
This type of pay-per-click advertising (PPC) will be displayed on Google's search results page and is an advertising project that e-commerce sellers need to pay special attention to. The cost per click (CPC) for this type of ad is determined by the seller during the ad auction. If you have no idea about your own ad bidding, perhaps the following data can give you an idea: Data shows that the average CPC of Google search ads in the United States in 2018 was US$1.16 (as shown below). In 2018, the average monthly advertising expenditure on search advertising per internet user was $106.38.
In addition to the investment in the advertisement itself, you also need to consider whether to use e-commerce traffic tools such as Traffic Booster, or hire a PPC advertising management agency, marketing agency, etc., which will bring you additional costs.
No. 10. Instagram ads
In 2018, global businesses spent $6.8 billion on Instagram advertising, an increase of more than 50% from $3.64 billion in 2017.
As Instagram’s popularity grows, competition is also intensifying, which means that e-commerce sellers who invest in Instagram advertising will need to increase their marketing costs to reach the average level in 2018. According to Influencer Marketing Hub, a resource for influencer marketing, the average cost per click on Instagram ads ranges from 20 cents to $2, based solely on actual ad spend on the platform and excluding other marketing costs.
