Portent is a simple free content marketing tool that you can use to come up with unique and shareable creatives for your content marketing. With just one click, Portent can generate some eye-catching content headlines for you.
What functions and services does Portent provide?
Digital Marketing Services
Infrastructure is the technology and people that power your digital business. The code that drives your website, the servers that serve up your content, and the people who manage your website are all infrastructure. If the infrastructure fails, so does everything else.
Infrastructure - the foundation of digital marketing system
Analyze and measure results. Contrary to popular belief, not all marketing is measurable. But many are. Analytics allows you to observe results and adjust your campaigns based on those results. Without analysis, you will deploy ideas based solely on intuition.
Analytics measures Marketing Stack goals and progress
Content drives all marketing. Content is more than just blog posts. Any time you communicate with your audience, from product descriptions to social media posts, you’re creating content. Without content, you will.
Content is the medium of your marketing communications
Paid marketing is attention that you buy. It's fast, flexible, and easy to measure. Pay-per-click marketing, programmatic and traditional display, and paid social are paid marketing channels. If your infrastructure, analytics, and content aren’t aligned with your paid media strategy and goals, it’ll be difficult to reach your campaign goals.
Pay-per-view channels
The money-making marketing is attention you can’t buy. It takes time, but it’s a scalable, sustainable flywheel for your brand. Organic search, social circles and PR wins are all earned media. Tying your digital marketing elements together is essential to having a successful funnel.
Gain useful and meaningful attention and exposure
Self-directed marketing is something you can take with you wherever you go. This is an asset that you control. Internal email lists, your website, and your social media profiles are all owned media. Without great content, analytics, and infrastructure to support your brand, your own marketing will falter.
Content Marketing Services
Content strategy consulting
We created a complete content marketing strategy, from user research to ideation. You have a top-to-bottom content blueprint, including keyword and topic research and a complete content audit. We then train your team to explain our findings and how to apply them.
Content review
Let us tell you what you have. Our content audits are complete page-by-page checklists that include page performance data. We add natural language data to gain further insights. We then present our findings and next steps.
Content Center Strategy
Improve rankings and user experience with smart internal linking. We research topics and competition, then recommend a linking strategy. We can also provide an editorial calendar and wireframes for a central hub page.
Content Production
Separate yourself from your competitors with great content. We do not stamp blog posts. Whether it’s a 300-word social media post, a 25,000-word eBook or an interactive tool, we can produce meaningful content for your target audience.
Podcast Advertising
Build audiences in untapped channels. Most marketers ignore podcast advertising. We don't. We research ideal podcasts, negotiate ad buys, create ads, and track performance.
Usability Analysis
The content on your website is an important part of the user experience. Make sure you get it right. We review all aspects of your content, including typography, page layout, media usage and linking. We then provide a report and specific recommendations.
PPC Management Services
Ongoing PPC management
Let Portent manage your entire pay-per-click landscape, from traditional Google and Microsoft Advertising to programmatic and more. Meet with our team on an ongoing basis to review your most important metrics and understand what’s working, what’s not working, and what we’re working on next.
PPC Account Audit
We'll review your campaigns and provide specific guidance designed to improve Quality Score, optimize campaign structure, target the right keywords and audiences, and ensure high-quality traffic.
PPC Management for Small Business
If you have a low budget and don’t have the time or expertise to run an effective PPC account, Portent can help. Your dedicated PPC expert will create and execute a targeted strategy designed to drive immediate results for your small business.
Small Business Marketing Solutions
Small Business PPC: Ongoing services and one-time projects tailored to your unique budget.
Small Business SEO: Increase organic rankings and traffic with our ongoing and project-based packages.
Amazon Advertising: Optimize and promote your products to increase awareness and revenue.
The above is an analysis of what Portent is and what functions and services Portent provides. If you want to know more about Portent, please continue to follow us!
