Your products are selling well on Amazon, you’ve built a strong niche that’s profitable, and you’re exploring new products to sell. You may have increased your sales and profits by using an Amazon repricer.
But are you growing at top speed? What’s stopping you from making more sales?
When it comes to increasing sales on Amazon or eBay, there is one part of the sales cycle that many sellers don’t pay enough attention to. This is a crucial part of selling on the market and can hold you back.
feedback.
This is an integral part of eCommerce life because it never lets you feel like you have complete control over it. From receiving unwanted negative reviews to making perfectly good sales with no corresponding reviews; feedback can be a frustrating part of being an online seller.
Business may even be better than ever, but are you getting the quality and quantity of feedback you deserve?
Difficult to get feedback
Feedback is one of the pillars of a successful Amazon selling business, but in the fast-paced e-commerce market, reviews are increasingly difficult to come by and consumers are at a loss as to what to look for.
It’s hard to get positive feedback, but getting it has never been more important. Here are the reasons:
92% of online shoppers read online reviews
60% were influenced by negative reviews
40% of shoppers need just three reviews to form their opinion
So how do you control and improve the state of your feedback ratings? How do you make the most of that perfect sale that happens every two weeks?
There are many ways to get more positive feedback more often.
You may receive a standard email a few days after the sale asking the seller to provide feedback about their experience with the job. Or, you might send an email a few weeks after a sale asking customers to review your product.
In an age of rising customer expectations, more sales does not equal more positive feedback. You have to get it from people in a targeted way.
If you have a targeted feedback strategy, the Amazon cycle will work in your favor. If you don’t, you could be missing out on powerful sales momentum. You need to make the most of improved sales by getting matching feedback.
Get more feedback
The modern online customer is elusive. However, if you tailor your feedback strategy to your customers, negative reviews will decrease and positive feedback will surge.
There are many factors to consider when developing a feedback strategy. The key messages are:
Who are your customers (tones)
Their location in the country (time)
What do they care about (context)
Your feedback tracking record on the product (positioning)
This may seem like basic information, but it’s an important aspect of developing a successful feedback strategy.
The language, tone, and wording of your feedback request will be influenced by how well you know your customers.
The time you send depends on where your customers are and when they are most willing to be contacted.
How you tailor your requests for each product is a crucial factor, and which products you include in your feedback strategy and which products you exclude from your feedback strategy will be determined by these key considerations.
Once you have this information, you can start developing a targeted feedback strategy. Once you have a strategy in place, the next step is to automate it.
