Cross-border e-commerce sellers in 2020 are destined to be those who are more determined and willing to persist. Amazon is not Taobao, and “Brother-in-law” is not Jack Ma. The platform has always had zero tolerance for false orders, manipulated reviews, black technology, and infringements. It’s not like Taobao, which turns a blind eye.
It can be said that this year's cross-border e-commerce is continuing last year's compliance trend and continues to crack down on sellers who like to "take shortcuts"; European sellers must comply with taxes. Among them, the fans are running independent websites with high profits and freedom. Let’s take the industry benchmark - Anker as an example. Because Anker started out as Amazon, the homepage of Anker's independent website is
1. Eye-catching images
The first impression of the entire page is a kind of enjoyment. The pictures are very attractive and you don’t want to leave after taking a look. Please consciously think that some sellers directly replace the 1688 cutouts with pictures with white backgrounds, which gives people a high-end and very American style feeling at first glance.
2. Anker independent site market share distribution, the United States is number 1
The United States has a market share of nearly 40%, followed by the United Kingdom, Germany, Japan, and finally China. Does it feel consistent with the store turnover of most of our Amazon sellers?
3. Anker’s independent website link contains Amazon product ASIN
It can be checked through tools. I directly attach their product link. The URL is: https://www.anker.com/products/A3102011. Anker also uses hyperlinks with keywords. You can click the "Buy AMAZON US" purchase button, which will directly jump to the Amazon listing homepage to place an order. Even if such products are ordered on an independent site, they will increase Amazon's conversion rate. They are more attentive than most people.
4. Anker's new products on its independent website simulate Amazon labels
Because Anker has many Amazon buyer fans, unlike other small and medium-sized sellers, Anker is consolidating buyer fans and converting part of Amazon's buyer resources into independent website customers.
5. Never direct traffic to Amazon stores
Directly introducing off-site traffic to Amazon will cause a large amount of inaccurate traffic to the listing. Inaccurate traffic will lead to a decrease in sales, and then a decrease in rankings, and the conversion rate will be very low. Amazon’s traffic is precious now, so if your conversion rate is not good, people will think that your product is not good.
Are you inspired by this? Anker is not just known for its good products and good brand. Moreover, a closed traffic loop has been formed on independent sites, Facebook, and Amazon platforms. You only see that others’ sales on Amazon are higher than those from self-operated stores, but you don’t see how hard they work behind the scenes.
