How can small sellers do a good job of testing?
In the process of selecting products for Amazon stores, testing the products is essential. How to test products quickly and accurately is crucial for the later operation of products. For most small vendors who are short of manpower, even if they are testing a model, they have to get the picture, title, 5 points, and ST all perfect. Of course, this takes a lot of time and energy and is not an easy task. (In fact, many of the things ranked 2000 in the major categories are not very good, but they may be of decent quality and good style. There were few similar styles at the time, so they became popular. This is a high-probability event that is not planned.)
What are the specific methods for Amazon to test products?
1. Use the main keyword to search. If there are too many listings and your product has no advantages, just don’t do it. When the competition is acceptable, find the first, second, third, and last listings on the homepage to estimate sales. If you are not confident, estimate the sales on the second page. This way you will have a rough idea of the monthly sales.
2. Use tools such as Google Trends to check historical prices and ranks to see if they are stable or rising, and then decide whether to add additional monthly sales estimates;
3. The same step that requires a lot of time and energy - screening sources of goods, calculating costs and profits. It is recommended to control the cost below 50 yuan and the profit 40-60. It depends on the financial ability. Generally, the estimated sales volume for the first time is half a month. This way, it is more flexible in the follow-up, and there is no need to worry about inventory pressure. You can also add quantity in time to avoid out of stock due to a hit. After all, it is much easier to start a new product than to optimize it later.
The second question is that pricing slightly lower than most similar products in the early stage can improve competitiveness, and then increase profits in the later stage in line with everyone. There were people who faked orders at very low prices before, but this method is no longer feasible for most people.
In short, all methods that can bring exposure and traffic can be tried. A+, advertising testing, off-site testing, etc.
After the products are selected, how many products should be sent to the FBA warehouse for testing?
1. Air freight testing
For air freight testing, it is generally standard parts, with a total stock of 1,000 pieces and 20-50 styles. The basic operation of the seller can be based on 50 styles. The standard for air freight testing is that the seller needs to do a good job of SEO at the beginning of the listing, and leave it naturally for a week to see if there are any natural orders. After a week, if there is no order after opening the advertisement for a week, the seller should clean up these products, and expand the stock according to the order volume if there are orders.
The operation cycle of air freight testing is generally once a month to one and a half months; generally, 6-9 models can be tested in a year, because at this time the store already has several hot models, which will be the main source of profit for the seller and the main source of capital chain.
2. Shipping test
The sea freight testing usually involves a stock of 500 super-large items, and the number of tested items is mainly 20-25; the operation cycle of sea freight testing usually takes about one and a half months to two months. Sellers have three months a year to prepare for large-scale promotions, and testing items only requires 4-6 times a year; for super-large items, products with a gross profit margin of 70%-80% are generally selected.
Finally, let’s talk about the 16 important factors for selecting products on Amazon that are very practical. Applying this formula can save you a lot of time.
1. The product price is between 10 and 50 USD
2. The product should be light (preferably less than 2-3 pounds)
3. The product is ranked within 5000 in the major category
4. Confirm the category or niche of the product. There are no big brands or international brands.
5. The product is durable and not easy to break or deform.
6. The first page of product search contains at least 2-3 products with less than 50 reviews
7. The cost price of the product should be 25% lower than the selling price.
8. Existing product listings have room for improvement and optimization
9. The top three keywords of the product have a monthly search volume of more than 100,000 (sellerspirit.cn)
10. Can the product be easily supplied by a supplier in China?
11. Non-seasonal products are especially good
12. Similar products are also sold on eBay
13. Is it possible to develop other related products to expand the brand?
14. The product itself has room for upgrading and improvement
15. The product is of a nature that requires regular purchase
16. Products have diverse keywords
The above are ranked according to the importance of product selection. Items 1 to 7 are necessary conditions for product selection, items 8 to 10 are relatively important but not necessary, and items 11 to 16 are personal choices and are measured by one's own planning. They are not necessary conditions for product selection.
