Typically, in business, Q4 means October, November, and December, but for Amazon sellers, the biggest sales in Q4 occur in November, December, and January. It’s no exaggeration to say that in the fourth quarter, Amazon sellers could potentially earn three or four times their costs in sales.
As time goes by and Christmas draws closer, sellers have less and less time to prepare. This article will share 7 peak season pricing and purchasing tips for Amazon FBA sellers.
No.1. Raise the prices of some products
Once the holiday shopping frenzy hits, low-priced items are easily sold out. In the fourth quarter of 2015, Amazon FBA shipped more than 1 billion units. This equates to 126 items sold per second, 7,548 items sold per minute, 452,899 items sold per hour, and nearly 11 million items sold through FBA every day.
Therefore, if you raise the prices of some items that have very good sustainable sales rankings and wait for the right moment, you may reap higher profits when the lower-priced items sell out.
No.2. Pay close attention to recent inventory shipments
When looking at pending sales, not only look at all the items that are going to get paid, but also focus on the items that were just sent to FBA. If an item is sold out or has high sales volume the day it arrives at the warehouse, it may be time to check the price and if it is too low, suggest raising it!
No.3. Pay close attention to products with high sales
As you review your pending orders, if you suddenly see a lot of sales for the same item, you might also want to check the prices on those items; they might be too low. You can keep an eye on your competitors and then reprice as needed.
No.4. Keep purchasing
Savvy sellers are good at taking advantage of Amazon’s snowball effect in the fourth quarter: send more items to FBA, sell more items, get more rewards… send more items to FBA, sell more items, and get more rewards.
Of course, shop wisely. Simply having more inventory does not automatically mean more profit, but if you raise your sales ranking criteria for sourcing products and buy more of the right inventory in the fourth quarter, you can significantly increase sales and profits.
No.5. Improve the sales ranking standards of purchased products
When making a purchase, it is always a good idea to look at the sales ranking history before making a buying decision. When the fourth quarter comes, it is recommended to buy items with higher sales rankings than usual.
No.6: Send inventory to Amazon as quickly as possible
If there are products that have not yet been sent to Amazon, please send them now! Some sellers will consider the storage fees in the fourth quarter, but the fact is that if you want your products to sell normally in November or December, start shipping goods to Amazon warehouses now!
In addition, don't miss the sales opportunities in January. Many consumers will return the Christmas gifts they didn't like and buy what they really want in January. In addition, some consumers also have Amazon gift cards, so January may also create surprising performance. Some sellers even reported that their sales in January were almost as good as those in December.
