The three most important things to do well on Amazon are: display, traffic, and resources.
1. Display
The "display" mentioned here mainly refers to the optimization of the listing page. A good seller can fully display the most important selling points of the product, including copywriting, picture shooting and design, etc.
The era when you could get orders by simply launching a product is slowly fading away, and what’s left now is internal strength. How to better display products to buyers requires us to put in a lot of effort. We need to work with product managers to dig deep into product selling points, have professional copywriters, and professional photographers and artists to design product images. Everything needs to be of high standards (not necessarily all of it needs to be done in-house, it can also be outsourced).
Of course, the prerequisite is that we still have to have good products. "70% depends on product selection, and 30% depends on operation." We must keep this in mind.
2. Traffic
The total traffic on the platform is limited, but the number of sellers and products is constantly increasing. How to present your products to buyers requires traffic.
No matter what platform, "traffic is king" will never go out of date. Whether it is internal or external traffic, sellers need to think about how to direct them to their listing pages. The quality of the previous "display" content also directly affects the conversion rate of the product.
3. Resources
Why do many people envy being the second generation of rich people? Because they have enough resources. If you need startup capital, your parents can give it to you; if you need connections, your parents can introduce you... Don't be afraid of failure, the cost of starting over is low.
If we want to do well on Amazon, we must also have sufficiently reliable resources. These resources include reliable suppliers (who can provide you with reliable quality products in a timely manner and provide you with sufficiently long payment terms, etc.), reliable international freight forwarders (with sufficiently favorable prices, strong customs clearance capabilities, and longer payment terms, etc.), reliable service providers (including order brushing, evaluation, and follow-up sales, etc.), and enough high-quality accounts (multi-store matrix operation, no fear of being blocked, and able to connect seamlessly). Of course, you also need high-quality sources of funds, whether it is from parents, friends, or investors, you must work hard to obtain these resources.
Summarize:
When a seller can use the above three points with ease, it is only a matter of time before he becomes a big seller. But as a small seller just entering the industry, you need to learn and accumulate quickly. Through your own efforts, you can do a good job in "display" and "traffic", and in the process constantly explore and accumulate resources for your own use. In time, it will be effective!
