The year is coming to an end, and many of my friends are looking forward to registering Amazon stores for next year. The cross-border e-commerce industry and the Amazon platform are changing every year. Today I will give you 9 suggestions on how you can do well on Amazon.
one. Avoid categories that make you work hard, and avoid products that generate hundreds of orders per day.
Seeing this, some of you may question, what a joke, I work at Amazon just to launch a hit product, to achieve hundreds of orders a day for a single product and reach the peak of my life. So, why do we recommend that you avoid these hot and popular products?
1. Individual sellers have weak risk resistance
At the current stage of Amazon, among the small and medium-sized sellers, there are only a few wealthy people with supply chain resources and large amounts of financial support, and most small and medium-sized sellers have weak ability to resist risks. After you have gone through untold hardships to find a hot-selling product and received hundreds of orders a day, in order to prevent the product from being out of stock and the ranking from dropping, you have to stock up a large amount of goods in the FBA warehouse. There is a famous saying among Amazon sellers: When the day comes when I stop working for Amazon, I will be rich. It means that some sellers have deposited a lot of funds on inventory.
2. High operational difficulty
Hot-selling products that sell hundreds of orders a day are usually in categories with fierce competition. You must be careful to prevent spoofs from your peers and be aware of the brutal invasion of new sellers. It will be very tiring for you to operate
3. Low profit
Because it is a hot category, the PPC advertising bidding cost is very high, which eats up a lot of profits. Therefore, most of the so-called hot-selling products are actually book wealth, and are more suitable for operation by some medium and large sellers. Otherwise, after working hard for a year, at the final accounting, most of the money is stuck in inventory, or only a small profit is made, which is not worth it.
Solution:
In response to this situation, I suggest that you focus on products that have 10 orders per day and around 300 sales per month. Gradually refine the operation, improve the turnover efficiency of funds, avoid putting too much money into inventory, and develop 5 similar products. Then the monthly income will basically meet your expectations.
two. Establish product lines instead of running a distribution store
Amazon has developed to where it is today and has completely passed the barbaric era of bending down to pick up money. This is also the reason why many people say that it is difficult to do business on Amazon now. But the other side of the coin is the opportunity for serious and hardworking Amazon sellers. Amazon’s potential is still huge. For specific data, you can refer to my previous article: Is it too late to start selling on Amazon?
Today's Amazon sellers must have brand awareness, build their own product lines, and label themselves.
For example, if I sell barbecue utensils, I have to present to all Amazon buyers that I am a brand seller specializing in barbecue utensils. Find a niche and focus on this category. If you fail to select products before finding your niche, don’t be discouraged. We have all been through this. This is an essential lesson. Only by persisting can you eventually find a category that suits you.
three. Focus on understanding your customers on the site, don’t rush into joining an independent site
1. High investment but slow results
In the past year, independent sites have been very popular in the market. Many sellers who think that it is difficult to do business on Amazon now hope to find a new platform and a new direction to make a breakthrough, and have joined independent sites. Of course, this starting point is very good. Independent sites are much friendlier than Amazon in many aspects. But building an independent website is a very expensive process. If you want to see results quickly, the investment will be huge.
2. Facebook ads are more stringent
The environment for drop shipping is not as good as before. Facebook advertising is very strict on advertising accounts that do drop shipping and will often suspend the accounts.
3. Logistics timeliness is difficult to control
The logistics timeliness of independent stations is difficult to control. If you want to satisfy buyers, the cost of building your own logistics channels is very high. In short, for small and medium-sized sellers, it is not recommended to rush into independent sites if they do not have very strong financial strength. If you must do it, I suggest you use the funds for investing in an independent website to build a content blog website for a niche. It will be much easier to start building an independent website after you have traffic.
Solution:
It is recommended that small and medium-sized sellers focus on serving Amazon's on-site buyers, and direct all off-site traffic to your on-site store. Amazon, as a large platform, can help you solve the two major problems of traffic and logistics. This would be a better choice.
Four. Avoid copyright and patent risks
Before starting research on a product, you should check whether there is a risk of patent infringement. For specific operations, you can refer to the articles about patents and trademarks in the official account, and I will not repeat them here.
At the same time, the product title, five bullet points, description, and search term should be carefully checked to avoid the presence of other brand words, so as to avoid unnecessary losses caused by the listing being closed due to intellectual property rights.
five. Think outside the box
People tend to seek benefits and avoid harm, and only a few are willing to face difficulties head-on. In fact, the same is true for Amazon. For example, Amazon's European site has lost a lot of motivation to enter the European market because of the chaos caused by Brexit and the troublesome VAT. But if you are attentive, work hard to study VAT, understand the various limitations of the platform, and think outside the box, then you will have surpassed some of your competitors at the beginning.
six. Re-optimize product listings
Re-examine your listing and optimize areas where there is room for improvement. For example, the main picture of the product may not have included a scene picture showing that the product can solve life pain points. After you study the customer reviews, you will understand the customer's daily life and the usage scenarios in which the product provides convenience to their lives. Turning these texts into pictures and uploading them to the main picture will be of great help to your conversion rate.
We have repeatedly emphasized the importance of product listing in many articles, and we hope that everyone can pay enough attention to it.
seven. Set realistic development goals
Amazon won’t make you rich overnight, and making money isn’t as easy as it was before 2016. To succeed, Amazon requires the same amount of effort as any other business. Set realistic development goals for your store every year, and proceed step by step. You will gain wealth while also gaining freedom in time.
eight. Don't be impulsive and choose expensive training courses
I often receive private messages from fans asking me if they want to attend training courses. There are many Amazon training classes in some inland cities, and the tuition fees are as high as 9999 or 18888. To be honest, they are not cheap. Some friends even sent me some training course schedules. Admittedly, it can help you quickly learn about the industry, but I still recommend that you do your best to learn online on your own for a while, and then decide whether to participate based on their course introduction.
In fact, this process of self-learning is also a test of whether you are suitable for this industry. It is completely in time to go to class after passing the test.
Nine. The cross-border e-commerce industry requires practitioners to have the ability of lifelong learning
The operating methods of cross-border e-commerce are constantly evolving, the Amazon platform is constantly learning, and platform policies are constantly being updated. As players in this game, we must have a willingness to keep learning. Choose cross-border e-commerce and become a lifelong learner. What you will gain is not only wealth but also a better self!
