On Amazon, the difference between a hot-selling product and a money-loser can be just a few rankings away. In order to squeeze out other products with higher rankings, big sellers will pay attention to many small details that other sellers tend to overlook.
They take the time to be creative at every stage of the process, figuring out new ways to capture customers’ attention. Moreover, they will make full use of existing tools to improve their thinking and ideas.
In this article, we’ll discuss five seemingly small details you can use to gain a competitive advantage.
01
Conduct keyword research to target buyers
To some extent, your success on Amazon can be attributed to keywords.
If you rank well for popular keywords, you will get a lot of sales. If you don’t pay attention to keyword research, your sales may be minimal or even nonexistent.
However, most sellers don’t spend enough time on keyword research. They may just use some tool and copy and paste keywords. The problem is, these tools often ignore keywords with low search volume and low competition.
One way to get buyer keywords is through social media and see how people are talking about your product or similar products.
For example, you might be selling thermoses. But did you know that a rare keyword for thermos is “bota”? No keyword research tool will tell you that. But if you delve into the lives of buyers, you can get a lot of keywords like this. While these keywords won’t make you rich overnight, over time you’ll get more reviews and, subsequently, your rankings will start to rise.
02
Real-time sales tracking
Amazon is full of opportunities and challenges. Sometimes you may feel like your business is going great and will continue to do so for a long time. But the reality is, your rankings could plummet and leave you miserable.
Selling on Amazon often involves many unexpected situations, and what matters is how quickly you react. That’s why top Amazon sellers use real-time tracking tools throughout the day to check on their sales.
When they see a spike in sales, they can figure out where that spike is coming from and try to maximize it. When they see that number go down, they reverse engineer it and fix the problem as quickly as possible.
With real-time sales tracking, you can monitor the health of your business anytime, anywhere.
03
Customer Support
Customer service is more than just a phone call or an email, it's a marketing philosophy. At every step in your customer experience, you have the opportunity to surprise them. On your product pages, you can use copy to bring your brand story to life. You can use humor and personality to bring your product to life.
You can write a thank you letter to your customers and include it in the product packaging. If a customer leaves a negative review, you can reach out to them and handle it personally.
Taking care of your customers in this way will get you better reviews and word-of-mouth sales.
04
Market Research
Have you ever called your customers? Big sellers always do this to find out what exactly motivates customers to buy and to investigate what other products they are interested in.
Brands that sell well on Amazon offer more than just one product. By talking to your customers regularly, you can find out what else you can offer. Talking to customers can bring something much more valuable. When you listen carefully to how your customers talk about your products, you’ll find a variety of language you can use in your Amazon product descriptions.
For example, if you find that 10 people say that the thermos is the perfect size for a coaster, you can use that as a bullet point. Then you can highlight your product based on what people actually want.
05
Create a “Traffic Magnet”
Many consumers will search for your product again on Google after finding it on Amazon. They want to learn more about your brand from other channels.
If you have a self-hosted website, Google will usually direct them to your website. This is a great time to get your prospect’s email address, but how do you do it? Give them what they want.
For example, for thermos, you could write a guide called “how to know exactly how much water to drink every day to have maximum energy and health.”
If a client wants this guide, they can enter their email and you will send it to them. This way, you can start building a list of people to sell to, which can help you make more sales on your current products or even launch new ones.
