What is Listing?
Simply put, a listing is a product page where sellers need to write product titles, product tags, product descriptions, etc. A good listing and good SEO are the most basic elements for a product to become a best-seller .
When selling goods, sellers need to carefully fill out product listings and optimize them in real time based on data. The significance lies in:
Increase the exposure and click-through rate of Listing
Improve the conversion rate of listings (the key to explosive sales)
This will increase the profitability of the listing
So, what should a good listing look like? The following article will show you how to fill out the listing to increase product orders and sales.
Listing is divided into four sections, ranked by weight
Product title > Product tag > Search phrase > Detailed description
Product Title
The title is the most direct source of keyword searches and the most intuitive way for customers to understand and grasp product information. It helps customers interpret the important attributes of the product and allows customers to perceive the unique characteristics and differentiation of your product. Together with product images, it can maximize the potential for attracting customers to click and buy. The following are the five elements of the title. The general direction is consistent with the hot words, and the specific direction is to highlight your advantages (price/style, etc.)
Brand name, model, series name, product name (core keywords)
Important features or highlights, product materials or main ingredients, product color, size, quantity
The title should not exceed two lines and 120 characters. Try to clearly express "what is the product?" and "is it sold in combination?" through the first five words.
The title weight decreases in the order of words. Important words should be placed in the first 36 characters as much as possible, and the computer, mobile and PPC positions should be taken into consideration.
Avoid listing keywords in the title. Just include the main keyword and avoid using synonyms, feature words, etc.
Product Label (Bullet Point)
Bullet Point, also known as "Key Product Features", has the basic format of: Features + Benefits.
Features is a summary of each selling point, often using modifying phrases;
Benefits serve to explain each selling point, allowing buyers to understand more specific product information.
When writing points, it is definitely not the case that the more content you pile up, the better. Customers have a limited time staying on your product page. If they cannot see the selling points of the product and their own needs at a glance, they will close the page in just a few tens of seconds. So please remember that the core of point is "simple and clear"
1. Take out your product and tell its three advantages in 10 seconds without thinking.
2. Take out your product, search for competing products, and sort them in ascending order of sales. Copy 1-2 of the top 10 products. If the products at the bottom have the same advantages as those in your tip 1, carefully consider whether to use them.
3. Taboos on product use can also be listed. There are always customers who think in reverse
4. Don’t be unrealistic and exaggerate the product features, otherwise your review will be doomed.
If your listing is a dissertation, then the Bullet Point is the table of contents of your dissertation.
Search Term
Sellers all know that by setting keywords, their listings will be included in the Amazon system, and when consumers search for products, they will be displayed smoothly. However, the specific page on which the product will appear depends on the sales and performance of the seller's listing.
First of all, all sellers know that each line of Search Terms can contain 1,000 characters (about 200 words), but Amazon has confirmed that only about 40 words will be included and displayed in the end, so when configuring keywords in the background, try to focus on the first 40 words.
Secondly, sellers can set a total of 5 rows of Search Term in the background. From top to bottom, the weight decreases in turn. Focus on the key words in the front row to increase the product search rate.
Finally, some grammatical reminders: use fewer modifying words and fewer prepositions that take up characters.
Product Description
Product description is a part that many sellers tend to ignore. They focus on the previous search and title optimization. However, the key to determining your page purchase conversion rate is often the product description and product display pictures. Many people only write the specifications in the description of the product?! As for how to write the description, here are some simple suggestions:
How to use?
When to use?
In what situations can it be used?
Who should I contact for troubleshooting, where should I contact, and how long will it take?
Can it bring about a change in mood after using it?
Regarding this aspect, you can study the psychology of your target users more often, write from their perspective, and write to their hearts.
